Research has shown that of all the qualified candidates who read a job posting, only a small fraction of them actually apply for that job. As the labour market tightens, it is becoming critical to convert more of these potential candidates into applicants. Since much of the top talent that you need are currently employed, it will take more than just a job description to entice them to apply for your jobs. These candidates are already on Workopolis, 54% of our traffic is currently employed, window-shopping for possible future opportunities, gathering information about potential employers. Candidates like these in particular need to be excited about your company's brand as a place to work before they will go through the effort of preparing and sending you their resumes. We can help you influence this critical market to take action, and to keep in touch with you until they are ready to make a move.
Our Employer Brand Optimizer is an easy-to-use online tool which will help you build a personalised webpage that communicates your employer brand to potential candidates. The Employer Brand Optimizer was created by HR people to help anyone who needs to hire attract the talent they need by taking the company's sales pitch out of the interview and communicating it to a wider audience on the Internet. Get started today.