The London Groups' mandate is to be your strategic search partner in the sales and marketing, human resources and administration areas through developing long term relationships based on trust, integrity and accountability.
With almost a decade of experience in the search industry, we deliver top talent.
Client Information
Our client is a Fortune 500 company within the manufacturing industry and a proven leader in their market. The Database Marketing Manager is responsible for the data and information needs of the Marketing Department. This individual maintains data on existing customers and analyses their solutions/service patterns, contact history and preferences to identify and create marketing opportunities that enhance lead generation and sales through various channels. The person also develops the model that profiles and identifies prospective new customers. This team member is the business owner for our client and prospect marketing database..
Job Responsibilities
Provides strategic and functional leadership for our database marketing competency leveraging database and quantitative insights to provide recommendations to optimize our marketing programs to meet specified ROI and strategic objectives.
Manager will manage customer database with care and attention to detail, following best practices, create dashboard of key performance indicators, update weekly and daily where applicable, ad hoc data analysis as assigned, campaign strategy recommendations, planning, execution and tracking, list segmentation creation and tracking.
Assist in customer acquisition and identification of prospects, lead generation, and customer retention and update customer profiles, and monitor retention, segmentation, attrition and demographics.
Analyze and support the implementation of multiple, concurrent marketing campaigns.
Identify and suggest test strategies, develop appropriate campaign matrices and coding strategies to support campaign goals.
Develop processes to generate lists from the database to support all marketing efforts to new and existing customers. Ensure that list analysis meets specifications for the campaign.
Enhance, append and update lists on a regular basis.
Design, develop, and manage company segmentation rules and models, containing demographics, psychographics.
Perform analysis to assist in overall evaluation of campaign's success.
Perform ad-hoc recurring analysis and reporting of data to monitor key performance indicators and trends.
Perform analysis to report on customer profiling to sync with win/loss data.
In addition to our expanding database management and maintenance, there will be a significant focus on efficiency and automation as we look to achieve a high degree of reporting and operational scale across dozens of marketing campaigns.
Job Requirements
5+ years of experience in direct or database marketing, including data modeling, segmentation structuring, creative development and analysis.
Experience in developing and executing direct or database marketing campaigns focused on lead generation and increased sales revenue.
Strong analytical and understanding of quantitative analysis and statistical analysis is required.
Must have Bachelor's Degree in Marketing, Computer Sciences or comparable field.
Experience working with salesforce.com and Oracle is a plus
Strong communication, management and leadership skills as well as a team player.
Excellent oral and written communication skills.
Proven organizational and time management skills.
Ability to handle and prioritize multiple assignments. Strong process orientation. .
Excellent interpersonal skills.
Excellent attention to detail.
Ability to remain flexible and responsive when faced with multiple urgent requests
Experience within the telecommunications and consumer packaged goods industry is preferred.
Remuneration
75,000 - 95,000/yr, plus bonus
Flexible benefits plan
Please apply by emailing your resume to mcolley@londongroup.ca
Visit www.londongroup.ca for a full listing of our opportunities.
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