Workopolis Campaign Confirms that Canadians Crave More Home "Work"
Toronto (ON), November 24, 2010 - Over 50,000 Canadians have pledged their support for a National Work From Home Day and today their voices will be heard by Parliament when Liberal MP and Human Resources and Skills Development Critic Mike Savage champions the idea in the House of Commons.
"Fifty thousand Canadians have spoken up in support of a National Work From Home Day and today the government will hear them," said Gabriel Bouchard, President and Chief Brand Officer of Workopolis. "We're thrilled that Mike Savage, one of Parliament's hardest working MPs, is helping Workopolis champion this initiative to help employers create the type of flexible, highly productive workplaces that can deliver many benefits. "
Going Green by Working from Home
According to a recent poll for Workopolis, four in ten (39 per cent)
Canadians said the most important benefit associated with working from
home would be a reduction in traffic congestion and pollution. In
lockstep with this goal, Workopolis will make a $10,000 donation to
WWF-Canada to support the organization's many initiatives aimed at
greening the workplace, such as the Living Planet @ Work campaign.
"As a nation we need to rethink the world of work and the option to work from home should be part of that national discussion," said Mike Savage, Member of Parliament for Dartmouth-Cole Harbor. "It's good for the environment and work-life balance, and will improve our nation's productivity, which adds to greater business success. I applaud Workopolis for their efforts to spearhead this initiative and urge the government to listen to the thousands of Canadians who support a National Work From Home Day. This is part of the new reality of work. "
Canadian Workers Willing to Make Sacrifices for Option to Work from Home
While the onus is on the employer to ensure that secure technology and
clear policies are in place, workers have made it very clear that
they're willing to go the extra mile to be able to work from home. The
Harris/ Decima poll commissioned by Workopolis reveals:
A Win-Win for Employees and Employers
"With a looming labour shortage it is becoming increasingly important for employers to set themselves apart to attract the right talent," said Bouchard. "New concepts such as offering staff the option to work from home allow employers to demonstrate their respect for work-life balance - something more and more candidates have told us they are looking for in new career opportunities. "
Research commissioned by Workopolis earlier this year found that good work-life balance was the top attribute workers are now seeking in a job opportunity, with over three-quarters (78 per cent) citing this as their top choice.
The City of Ottawa Takes the Lead
The Mayor of Ottawa, proclaimed Wednesday, November 24, 2010 as a
Telework Day in the City of Ottawa and encouraged employees working in
Canada's capital to work from home, where feasible, on this day to
demonstrate support for an annual National Work From Home Day. The
Proclamation is on the heels of the motion put forward by Councillor
Maria McRae, and approved by Ottawa City Council on August 25, 2010
directing city staff to proceed with telework implementation where
operationally feasible.
The Evolution of a Work From Home Day
The idea for a National Work From Home Day came to life when a blog
article was posted on the Workopolis site discussing the notion of
working from home and its benefits. A Workopolis home page poll
followed, asking visitors if they would support a Work From Home Day in
Canada. Over 20,000 votes were recorded with more than 80 per cent of
Canadians voicing their support for the movement. A National Work From Home Day would follow on the heels of Work Wise Week which was established in the UK in 2005 and sees an average 5.8 million people telecommute on their designated day.
The following organizations have pledged their support for the
campaign: The Canadian Telework Association; WorkShift Calgary; a
regional initiative to promote, educate and accelerate the adoption of
telecommuting in the business community; and Work Life Harmony; an
organization dedicated to creating supportive work environments, strong
families and healthy communities by facilitating work-life balance.
Visit www.facebook.com/Workopolis today to learn more or to join the movement.
About Workopolis:
Workopolis provides Canadian employers and candidates with unrivaled
access to one another by combining unique employer branding tools with
the largest pool of candidate resumes on the Internet. Through the
reach and scope of www.workopolis.com,
extended by exclusive partnerships and community sites including social
networking and mobile applications, Workopolis allows employers to
engage with qualified candidates, allowing both parties to best assess
fit online.
Canadian owned and operated, Workopolis has grown to 200 staff members across Canada since 2000. Workopolis is in an equal partnership with Toronto Star Newspapers Ltd. and Square Victoria Digital Properties Inc. , a wholly-owned subsidiary of Power Corporation of Canada.
Workopolis was chosen as the first organization to be given the Best Emerging Organization distinction as part of Canada's 10 Most Admired Corporate Cultures program and was a recipient of the 2010 50 Most Engaged Workplaces award.
For more information:
Peter Harris
Workopolis Communications
416-957-8292 | peter.harris@workopolis.com