Recruiters read each resume for an average of 30 seconds.  How can you keep them from casting yours aside? Think of the top of your resume as the start of a great James Bond movie. If it wasn`t for the high impact and exciting start, would we even stay in our seats until the ending credits? To get your reader engaged with what you have to offer, begin your resume with a powerful and unique value proposition statement.

Replace your Objective Statement with a Professional Profile/ Value Proposition Statement

Most objective statements are not effective in communicating the features and benefits of job applicants. Instead of suggesting the value of the potential employee, they tend to communicate personal goals. Starting your resume off with what you have to give instead of what you want to receive, will win you more interviews.

Professional Profile/ Value Proposition Example

Try beginning your resume with a paragraph long statement that discusses the value you will bring to your new employer. Here is an example:

Management professional with more than 10 years of experience in leadership, sales and customer service. Self-motivated with prior success building and leading high performance organizations. Generated $1 million in revenue within the Ontario region by both increasing sales within the existing client base and bringing in new business from referrals. Highly collaborative team leader inspiring superior performance by developing, coaching and mentoring employees. Visionary change agent with a consistent record of transforming challenges into expansive business opportunities.

Spending some time to make this one change to your resume could result in significantly more interviews. You need to get your reader hooked until they have read every last word about what you have to offer. The more your resume gets read the more your phone is likely to ring, with a job offer waiting for you on the other end.

Ozzie Saunds is the founder/owner of www.ResumeToronto.ca and the InspiredMinds Group. Have a question about your resume? Email him at ozzie.saunds@resumetoronto.ca