Pining for a career move? How Pinterest could help your job search
At over 11 million visitors per month, Pinterest has passed the 10 million mark faster than any other standalone website (including Facebook and Twitter). Could getting on board this booming social network help your job search?
For those who haven’t (yet) been lured in, Pinterest is an online pin board where users can “pin” images they’ve found on the web. At first glance, it doesn’t look like much more than a personalized online women’s magazine useful for saving recipes and ogling unaffordable items, but there’s much more to Pinterest that job seekers can take advantage of.
“Having an active account can send a signal to an employer that you are an early adopter of technology,” explains Shirin Khamisa, a career counselor and certified coach at Careers By Design.
Don’t forget that not so long ago Facebook profiles were reserved for university students’ social lives, blogs were largely used as an online personal diary and Twitter was often seen as a microblogging service thought to be used for celeb gossip or sharing what you ate for breakfast. Facebook, Twitter and blogs can still be used for everyday online socializing, but their ability to boost (or bust) a job search can’t be denied. The same goes for Pinterest.
At just a few years old, Pinterest’s personal branding potential is still being played with. For example, U.S. Pinners are nearly all female users posting about interior design, hobbies and leisure while the majority of U.K. Pinterest users are men pinning about venture capital, content management and tech-centered content. With major brands getting on board, Pinterest can also be used to research a potential employer’s brand in a space more frequently updated than a website.
Designers are using Pinterest to profile their work, writers to share their interests and marketing professionals to show off their brand knowledge or eye for advertising. College career service centres are using Pinterest to share career words of wisdom and wardrobe advice (check out the University of Pennsylvania, for example). There are pinning categories for architecture, history, science and nature and a quick search will come up with boards reflecting almost any industry from HR to retail and nursing.
So is it worth adding Pinterest to your online personality?
Online educators Nick Narodny and Thomas Samph of Grovo.com think so. In a guest blog post they wrote for Career Enlightenment, the online experts said that while “adding another social network to your existing workload may seem overwhelming, Pinterest is worth it. When a network has the kind of growth that Pinterest has seen in the last few months, it’s the real deal: You want to be present from the start.”
Category: Job search strategies, Student