Hiring in hospitality

What you need to know about hiring in hospitality this year

Melissa Allen|

The hospitality industry is a unique one: it’s fast-paced, diverse, and it’s often how most of us got our foot in the door of the working world. Whether you’re flipping burgers, washing dishes (my first “real” job in high school), creating cocktails as a mixologist, guiding tourists, or serving , opportunities for those of all ages and skillsets are plentiful in hospitality. It is also a young industry in terms of labour, with 44% of all foodservice workers being under the age of 25.

While many other jobs and sectors are becoming automated or outsourced, hospitality happens to be one of the fastest growing industries in Canada today. The restaurant and food services sector alone is predicted to grow 11% from 2010 to 2015. It’s growing so fast that the demand for labour is not keeping up with supply. As a country whose economy benefits significantly from hospitality, this is troubling. The lack of labour will inevitably translate into poorer service, lower quality products, and lower productivity. The fact that hospitality is experiencing a labour shortage means that business owners in this industry should consider ramping up their recruiting strategy.

If you are a hospitality business owner, manager, recruiter, or professional, here are three quick tips to strengthen your hiring over the next 12 months:

Target active and passive job seekers
Whether you post an open position to attract candidates that are actively seeking work, or approach qualified talent who are already gainfully employed, targeting both types of job seekers means that you keep your pool of talent fresh.

Consider online and social media recruitment
Companies in the hospitality industry are incredibly engaged online and through social media, so why not leverage your existing community to hunt for talent, or build a new community through your website and social media networks?

Compensate competitively
The pay for hospitality jobs fluctuates greatly, with frontline positions often at the lower end of the payscale, contributing to the high turnover for those positions. By offering more generous wages than your competitors, you gain an advantage over them, potentially attracting more candidates and keeping your hires happy.

It is estimated that Canada will need an additional 300,000 hospitality workers by 2015. Therefore now is the time to make sure that your business’s recruitment strategy is able to keep pace with demand in the coming years, ensuring that your business has the resources necessary to continue thriving.


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