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Search Engine Marketing (SEM) Specialist with (PPC) campaign management experience


Toronto, ON, CANADA
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Our client an emerging leader in the online / web marketing field has an immediate requirement for a skilled PPC / SEM

The applicant should be well-rounded in general Search Engine Marketing concepts and techniques

Minimum 2 Years of experience in Search Engine Marketing 

Strong understanding of web marketing concepts

Main Responsibilities:

Manage Google Adwords, Yahoo SM, and Microsoft (Bing) AdCenter sponsored search campaigns 
Heavy focus on "Pay Per Click" (PPC) campaign management.

Analytics Reporting

Creating exposure for our clients' companies and online media

Experience managing PPC campaigns for an agency with a large client base

Experience with affiliate marketing campaign management

High level of familiarity with the 3 major search engines, their content networks, site-targeting options and general campaign management interfaces

Preferred experience using 3rd-party bid-management and optimization tools

Experience with Keyword Research Tools (Google, Wordtracker, Keyword Discovery)

Account manage multiple campaigns

Measure and evaluate performance

Maintain strong relationships with web developers and technical insiders

Expertise media buying for a broad range of advertisers preferred

Excellent written and spoken English skills 

Strong phone skills 

Energetic and enthusiastic individual looking to grow with a dynamic team.

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