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As one of Canada's largest employers, CIBC offers a variety of career opportunities. Our people are the key to achieving our vision of being the leader in client relationships, which is why we work hard to create an environment where all employees can excel.
We are proud to have been recently recognized as Strongest Bank in Canada, Strongest Bank in North America, and third Strongest in the world. We have also been named one of Canada's Best Diversity Employers, a Best Employer for New Canadians, one of Canada's 10 Most Admired Corporate Cultures and one of the 50 Most Socially Responsible Corporations in Canada. In addition, we have eight strong Employee Affinity Networks focused on supporting the professional and personal development of more than 3,000 members
Take a moment to picture yourself working for one of Canada's leading financial institutions, where a spectrum of possible career paths offers you remarkable choice, flexibility - and a real opportunity to grow.
Business Unit Description: CIBC Wealth Management is focused on providing excellence in relationship-based advice, service and product solutions that meet our clients' needs. We have a comprehensive offer that addresses the full spectrum of wealth building clients, from self-directed investors to high net worth private wealth individuals to institutional clients.
CIBC Asset Management includes our institutional money management business, as well as our in-house mutual fund and managed solutions businesses. It is one of the leading asset managers in Canada, with a combined $60 billion of assets under management.
Relevant Job Criteria: - You must have prior legal authorization to work in the location for which you are applying. - Relocation assistance is not available with this opportunity.
Job Overview: PRIMARY RESPONSIBILITIES
The position assumes a key supporting role in the day-to-day marketing of the assigned product segment including being heavy involved in the development and execution of all marketing and promotional elements as well as involvement in ongoing analysis, communication, presentations and project management. The individual will be accountable as part of a product segment team, for the goal of maximizing the segment sales, marketing and competitive positioning to achieve various business group objectives.
ESSENTIAL JOB FUNCTIONS
. Contributes to the strategic plan for their product segment including marketing strategy, communication strategy and tactical plans. . Key role will be to execute the above strategies, working closely with the senior management team and various internal functional teams . Help in identifying product marketing specific opportunities, working directly key stakeholders to execute relevant tactics. . Oral and written communication - ability to present regular product analysis, briefs/programs/plans to internal teams, and senior management is expected. . Build and maintain an strong level of knowledge on assigned funds and mutual fund categories . Develop and maintain strong relationships with portfolio managers and other investment staff . Communicate effectively with assigned portfolio managers and provide perspective on fund / product performance relative to peer group categories. . Develop key messages and fund positioning to internal sales and marketing groups . Work closely with marketing counterparts to provide portfolio updates and sales ideas to the distribution channels . Support portfolio managers in marketing presentations and communications to internal and external audiences . Build a high level of understanding within the fund peer group and key competitors . Contribute to new product development process ensuring the competitive and strategic positioning of the company's products
KEY COMPETENCIES
1. Product Marketing
. Strong knowledge in the field of mutual fund / managed program product marketing, including principles, practices, processes, procedures, products and services. . Strong commitment to client service and the ability to communicate effectively to advisors and investors. . Solid knowledge of investment advisor & client needs and ability to position material / message content to meet those needs. . Strategic thinker and solid producer with the ability to link product marketing strategies and plans to business objectives. . Strong communication skills sufficient to convey complex conceptual information and ideas on subjects that may not be well understood or that involve extensive interpretation and opinion. . Strong verbal and written communications skills with capability of tailoring a message to varied internal and external audiences. . Consummate professional in dealing with stakeholders, clients and vendors.
2. Project and Program Management
. Strong experience managing complex projects with multiple stakeholders. . Ability to manage multiple projects at one time with a strategic view of overall program and business strategy. . Ability to meet tight delivery timelines. . Develop process enhancements that streamline work where possible.
3. Business Acumen
. Solid knowledge of the full service brokerage and asset management businesses, with a strong understanding of Advisor needs across retail and 3rd party financial advisors. . Firm grasp of market behaviour and economic trends. . Solid understanding of CIBC Asset Management products and services is an asset . Marketing training/experience essential.
JOB CHALLENGES / COMPLEXITIES
. Exceptional attention to detail . Ability to react quickly to changing needs and environment. . Ensuring superior product marketing support is provided to the Retail and 3rd Party Sales teams to support their strategies and priorities. . Managing deadlines in a fast-paced, complex environment while balancing a number of competing priorities. . Staying ahead of issues and industry trends in a high change environment. . Applying significant creativity and innovative thinking to proactively develop novel, high-impact marketing support. . Broad and demanding range of responsibilities from strategic communication leadership to tactical delivery. . Balancing needs of multiple stakeholders in the most effective and efficient manner. . Remaining current with rapidly evolving financial services industry trends and ability to assess impact on strategy and marketing positioning. . Degree of risk associated with judgments made/actions taken is considerable due to many changing factors or elements.
Requirements: KNOWLEDGE/SKILL REQUIREMENTS
. 5 + years of Financial Services Investment experience. . Minimum 4 years in a Product Marketing function within Financial Services Investment organization. . Strong analytical skills . Strong understanding of the fundamentals of capital markets . Ability to analyze / interpret / communicate portfolio performance and investment characteristics . Strong written and verbal communications skills . Bachelor's degree in Commerce, Marketing, or Economics . Canadian Securities Course. . Experience building and managing relationships within a matrix organization. . Strong knowledge of Marketing in the Financial Services Investment industry sufficient to analyze detailed concepts and apply these in non-traditional ways. Developed knowledge of the Canadian Mutual Fund Industry. . Well-developed presentation/interactive and written communications skills sufficient to convey both factual and conceptual information. . Ability to creatively modify approaches suited to the circumstances of each problem. . Ability to establish work plans and/or procedures covering a variety of related tasks or routine projects.
ATTRIBUTES
Results-oriented Analytic/Systematic Thinking Conceptual Thinking Initiative Relationship Building Thorough Communication Strong investment business acumen Collaborator and team player Consensus builder Detail-oriented Forward thinking Initiator and independent worker Objective
CONTACTS:
. Wide range of senior and executive level, internal and external professional contacts.
Rewards
At CIBC, we're committed to providing employees with fair and competitive compensation that reflects individual contribution, business performance and related markets. Our total compensation programs are comprised of direct and indirect components. Together they reward employee capability and performance and promote employee well-being.
Benefits
Employee Share Purchase Plan
Employee Banking Offer
Recognition
At CIBC, there are formal and informal methods available to acknowledge employee and team contributions throughout the year. Formal recognition programs recognize outstanding performance by individuals and teams at CIBC. CIBC's formal programs include the CIBC Achievers Program, eAchievers and the Chairman's Council and President's Council Awards in Wood Gundy. We developed these programs to reward those who demonstrate our core values of Trust, Teamwork and Accountability.
