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Sales Representative


Edmonton, AB, CANADA
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Imagine being rewarded with exciting career opportunities, competitive compensation and working alongside the industry's best and brightest talent. Let your aspirations become a reality at Revera.

Revera is a leading provider of seniors' accommodation, care and services; built on a 50-year history of helping seniors live life to the fullest. Our nearly 30,000 dedicated employees continually strive to serve a diverse group of clients and to offer choices to meet their individual preferences. With 258 sites across Canada and parts of the U.S., we work to enhance lives in our retirement communities, long term care homes, U.S. nursing and rehab centres and through the provision of home health services.

Canadian-owned and operated, Revera serves approximately 30,000 clients every day, with the core values of respect, integrity, compassion and excellence at the heart of our business.

Find out more about Revera at

Reporting to the Executive Director of the Retirement Residence, the Sales Representative is the sales leader on site and will lead the effort to drive sales to meet or exceed budgeted occupancy and revenue targets. The Sales Representative partners with the Executive Director to effectively promote their residence to meet sales revenue goals and occupancy.

Key Responsibilities

  • To drive the development and implementation of the annual sales and marketing plan for the site, in conjunction with the Executive Director
  • To make sales calls qualifying all prospects and leading them through the sales process using consistent and creative follow-up
  • To build relationships through creative follow up with our customers to ensure that their needs are being met
  • To remain current on competitor data, market and industry trends
  • To build local industry and community relationships to generate professional referrals
  • To execute events and on site activities that will continue to build relationships with existing and target prospects
  • To use CRM systems/Yardi to track and record all sales activities
  • To utilize a variety of Yardi reports to review actual versus planned sales performance
  • To provide customer feedback and input on pricing, programs and incentives
  • To adhere to all brand standards, corporate policies and procedures to deliver a consistent Revera sales experience
  • To be knowledgeable on all Revera programs, products and services, and familiar with the sister sites within their region for cross promotion
  • To meet or exceed all defined sales standards for sales effectiveness
  • Utilize and in time master "the Revera way to sell" sales process and all standard sales management and communication systems
  • To uphold and promote the organization's values and philosophy relating particularly to ethics, morality, and integrity as set out in Revera's Code of Conduct
  • To complete all other tasks assigned.


  • Business Degree with a major in Sales, Marketing, Communications and/or Public Relations, or a background in a service industry-related position: real estate, healthcare, fundraising, tourism, hospitality, and property management
  • Two (2) years' experience and proven success in direct sales
  • Experience in the development and execution of sales action plans
  • Strong persuasion and influencing skills
  • Must be enterprising and goal oriented
  • Must be proactive, self-disciplined and able to demonstrate a high level of effective sales productivity
  • Must have a high degree of interpersonal skill which would enable the incumbent to deal successfully with clients, community and agency contacts
  • Must demonstrate effective written and verbal communication skills
  • Flexibility in working weekend and evening hours to meet client and Residence needs
  • Creative, outgoing and energetic personality;
  • Must have empathy for, and an understanding of, the needs of seniors
  • Computer literacy is essential;
  • Valid driver's license and vehicle required
  • Current (within 6 months) Vulnerable Position/Sector Screening (VPS).

Division Retirement
Expertise Sales
Job Type Full Time
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