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Digital Marketing Specialist


Mississauga, ON, CANADA
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Let us help you make the right career move

Let us help you make the right career move - Michael Page

About Us

With over 35 years of recruiting expertise, Michael Page delivers a highly consultative and bespoke approach to recruitment, making us one of the most respected and recognized employment brands anywhere in the world. At Michael Page, we have the resources to make your job search a success without too much stress. If you are an experienced professional looking for jobs in Canada, we can assist you. In addition to offering some of the best employment opportunities in Canada, we also offer valuable career advice. Keep reading below to find out more about this current opportunity.

Job Description

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
About our client
Our client is an international IT company providing enterprise solutions that consider the full 360 degrees of transport. The company has grown its solution portfolio and global presence to become one of the world?s leading companies of software solutions and intelligent transport systems.

Job description
Overview: Leads the Lead Generation & Digital Marketing teams, which includes the Lead Generation, Website Development & Management, Campaign Management & Deployment and Metric reporting. Responsible for the leadership and development of this team and success of its members, stakeholders and constituents. Create and deliver effective lead generating, sales pipeline acceleration and thought leadership programs through marketing campaigns, webinars, web site effectiveness, social media and e-marketing activities. Owns management of marketing and sales automation to create efficiencies and opportunities. Responsibilities:
• Lead and mentor Lead Generation and Digital Marketing team to achieve and exceed their goals.
• Manage and track against LEAD GENERATION marketing budget.
• Manage the direction of marketing communications in scheduling, website development, SEO, marketing automation, and social media.
• Drive thought leading marketing activities which increase sales

What's on offer
Compensation package that is top in the industry + amazing working atmosphere + challange and growth (being one out of the 3 people in digital)

Who we are looking for

• Bachelor's degree in Marketing or related field preferred.
• A minimum of 4+ years digital marketing experience required in a technology company (B2B). Software experiences required.
• Marketo and Eloqua experience required.
• SEO and SEM experience required.
• Strong and demonstrable project / program management experience.
• Ability to influence at colleagues, senior/executive levels and strong cross-organizational program management is needed.
• Outbound marketing expertise, superior communication skills, resourcefulness, and the ability to lead and deliver measurable and effective marketing programs is required.
• Excellent oral and written communications are a must.
• Must have experience managing 3rd party, contractor and other vendors to marketing relationships and contracts. Strong negotiation skills a plus.
• Strong Excel and analytical skills required.

For further information please forward a detailed resume along with current salary, in strict confidence by applying to this job on Michael Page website

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