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Digital Marketing Specialist

MICHAEL PAGE CANADA

Mississauga, ON, CANADA
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Our Canadian business focuses on recruiting within Accounting & Finance, Banking & Financial Services, Engineering & Manufacturing, Oil & Gas, Procurement & Supply Chain, Sales & Marketing, Human Resources, Information Technology and Consulting. Our unique non-commissioned environment enables our professional consultants to provide impartial and invaluable advice to clients and candidates throughout the recruitment process. Michael Page has a wide range of interesting and challenging assignments from intermediate to senior level and executive positions.

Commitment to professionalism, quality of service and working with a sense of urgency has been the foundation of Michael Page International's success for more than 30 years. For more information on Michael Page please call us at 416.306.3900, or visit our website at www.michaelpage.ca


Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
About our client
Our client is an international IT company providing enterprise solutions that consider the full 360 degrees of transport. The company has grown its solution portfolio and global presence to become one of the world?s leading companies of software solutions and intelligent transport systems.

Job description
Overview: Leads the Lead Generation & Digital Marketing teams, which includes the Lead Generation, Website Development & Management, Campaign Management & Deployment and Metric reporting. Responsible for the leadership and development of this team and success of its members, stakeholders and constituents. Create and deliver effective lead generating, sales pipeline acceleration and thought leadership programs through marketing campaigns, webinars, web site effectiveness, social media and e-marketing activities. Owns management of marketing and sales automation to create efficiencies and opportunities. Responsibilities:
• Lead and mentor Lead Generation and Digital Marketing team to achieve and exceed their goals.
• Manage and track against LEAD GENERATION marketing budget.
• Manage the direction of marketing communications in scheduling, website development, SEO, marketing automation, and social media.
• Drive thought leading marketing activities which increase sales

What's on offer
Compensation package that is top in the industry + amazing working atmosphere + challange and growth (being one out of the 3 people in digital)

Who we are looking for

• Bachelor's degree in Marketing or related field preferred.
• A minimum of 4+ years digital marketing experience required in a technology company (B2B). Software experiences required.
• Marketo and Eloqua experience required.
• SEO and SEM experience required.
• Strong and demonstrable project / program management experience.
• Ability to influence at colleagues, senior/executive levels and strong cross-organizational program management is needed.
• Outbound marketing expertise, superior communication skills, resourcefulness, and the ability to lead and deliver measurable and effective marketing programs is required.
• Excellent oral and written communications are a must.
• Must have experience managing 3rd party, contractor and other vendors to marketing relationships and contracts. Strong negotiation skills a plus.
• Strong Excel and analytical skills required.


For further information please forward a detailed resume along with current salary, in strict confidence by applying to this job on Michael Page website

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