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Senior Manager - Category & Shopper Insight - Consumer Packaged Goods

SUMMIT SEARCH GROUP

Vaughan, ON, CANADA | Brampton, ON, CANADA | Toronto, ON, CANADA | Markham, ON, CANADA
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Summit Search Group fosters a collaborative culture that drives positive business results. The work ethic at Summit can be summed up in one word: tenacious. We sort, lift, and dig systematically throughout professional networks, industry connections and our customized database of qualified professionals with a single purpose: to find the best candidates for our clients. We constantly refine our recruiting processes to meet and exceed each and every one of our clients' and candidates expectations. With the use of extensive market research, analytics and deep knowledge combined with our network of nationwide recruiting experts. Summit Search Group has a competitive edge that sets us apart from our competitors.

As Canada's leader in professional and executive recruiting, we have earned the role of trusted partner to our clients. Through open dialogue, the use of technology and attention to detail, we create long-term partnerships with candidates and clients alike.

The Opportunity

Senior Manager- Category & Shopper Insight – Consumer Packaged Goods

Reporting to the Director of Marketing you will manage category leadership functions for assigned customers and have the ability to develop and integrate retailer, consumer, shopper, and category data into a compelling selling story to produce profitable business results.

The Assignment:

The Senior Manager - Category & Shopper Development will be responsible to lead the development of account-specific category plans and reviews by incorporating market, shopper, customer & consumer insights to inform tactical Pricing, Promotion, Product Assortment, Placement and Shopper Marketing strategic recommendations. You will conduct recurring and ad hoc category analysis (e.g.:  category trends, shopper purchase behaviors, etc.) for the purpose of opportunity identification, 5P recommendations, and performance monitoring.  Helps “package and share” key recommendations in addition to answering inquiries from head office and customer teams.   

The Essentials: 

•  University Degree

•  7 years of experience preferably within Consumer & Shopper Insights within fast-moving Consumer Packaged Goods categories;

•  Demonstrated expertise in Category Management & Shopper Insights;

•  Familiarity with syndicated market measurements data and custom consumer and shopper qualitative and quantitative research techniques.

•  People leadership

Strong compensation package including a healthy base salary plus lucrative bonus.

Please send resume to Shannon A. Terpstra...  terpstra@summitsearchgroup.com 

Please include a summary of your related experience and why you feel you are a good fit.

Keywords:

Category Development, Category Insights, Shopper Marketing, Shopper Intelligence, Brand marketing, Shopper Development, Category Management.

 

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