Senior Manager- Category & Shopper Insight – Consumer Packaged Goods
Reporting to the Director of Marketing you will manage category leadership functions for assigned customers and have the ability to develop and integrate retailer, consumer, shopper, and category data into a compelling selling story to produce profitable business results.
The Senior Manager - Category & Shopper Development will be responsible to lead the development of account-specific category plans and reviews by incorporating market, shopper, customer & consumer insights to inform tactical Pricing, Promotion, Product Assortment, Placement and Shopper Marketing strategic recommendations. You will conduct recurring and ad hoc category analysis (e.g.: category trends, shopper purchase behaviors, etc.) for the purpose of opportunity identification, 5P recommendations, and performance monitoring. Helps “package and share” key recommendations in addition to answering inquiries from head office and customer teams.
• University Degree
• 7 years of experience preferably within Consumer & Shopper Insights within fast-moving Consumer Packaged Goods categories;
• Demonstrated expertise in Category Management & Shopper Insights;
• Familiarity with syndicated market measurements data and custom consumer and shopper qualitative and quantitative research techniques.
• People leadership
Strong compensation package including a healthy base salary plus lucrative bonus.
Please send resume to Shannon A. Terpstra... firstname.lastname@example.org
Please include a summary of your related experience and why you feel you are a good fit.
Category Development, Category Insights, Shopper Marketing, Shopper Intelligence, Brand marketing, Shopper Development, Category Management.