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    • August-18-14
    • Financial Services and Banking
    • Insurance

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Senior Media Specialist


Toronto, ON, CANADA
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Why join us?


Working at Sun Life Financial

Because you want a career where your talents are recognized and you're challenged to do your best, every day.

Why join Sun Life Financial? The reasons are as diverse as the people who work here.

  • Unlimited opportunity
  • Ongoing professional development
  • Dynamic work enviroment
  • Competitive salary, benefits and incentives
  • Global opportunities
  • Strong and supportive leadership
  • Flexible work arrangements
  • Employee fitness and wellness programs

You want to be engaged and passionate about what you do every day. You want to build a career with a company that does good work and accomplishes great things - a company that will give you every opportunity to be, and do, your best.

At Sun Life Financial, our people make the difference. We have a stake in your success and career satisfaction. Our goal is to attract and keep the best people in the industry.

If you want to join a leading, international financial services company, and you want to innovate, inspire and be inspired, look at what Sun Life Financial has to offer.

Embark on a bright future with Sun Life Financial

At Sun Life Financial, we work together, share common values and encourage growth and achievement. Join our talented diverse workforce and launch a rewarding career.

The Opportunity

Senior Media Specialist - COM00916

Role summary
Reporting to the Communications Manager, the Senior Media Specialist is responsible for providing media relations support and building media profile for Sun Life Financial special projects, national media campaigns and Sun Life Financial Canada.
Main accountabilities and key responsibilities
  • Draft and edit media materials 
  • Develop and execute external communications plans to drive media coverage
  • Build media relationships and proactively pitch opportunities to key media contacts
  • Partner with the internal communications counterpart to execute integrated communications plans
  • Provide strategic advice  to senior leaders, key business partners and spokespeople
  • Support  proactive programs to build Sun Life's profile
  • Manage media inquiries by responding and  coordinating interview requests
  • Support media relations programs including media campaigns, media events and news conferences
  • Develop media reports to measure results
  • Manage distribution of news releases
  • Be a part of the team's rotational media on-call schedule
 Competencies & skills
  • Excellent  written and verbal communications skills
  • Proven ability in delivering results to increase media coverage
  • Proven ability to coordinate multiple activities to meet media deadlines
  • Proficient project management, media campaign development and consulting skills
  • Strong problem-solving and analytical skills
  • Ability to work independently and to exercise judgment under deadline
  • Strong teamwork skills
  • Issues management skills
  • Strong organizational skills and ability to multi-task
 Required qualifications
  • Degree or diploma in journalism, media relations, communications or public relations
  • University or college degree
  • Experience within the financial services industry
  • Minimum 3 years of experience working in media and public relations with a proven track record     


  • Post secondary education in a related field
  • Financial services experience
  • Existing relationships with national and regional media

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


: Communications

Primary Location

: CA-ON-Toronto

Employee Status

: Regular-Full-time

Unposting Date

: Jan 30, 2015, 11:59:00 PM

Please click here to Apply On-Line.
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