How to improve your Job Posting performance
Tracking your job activity is a great way to ensure you are reaching the right candidates and has some great benefits for your business.
Is your Workopolis Job Posting not getting the response you want? Here are some easy tips that can help you get the best performance out of your posting.
Searches are a measure of how many times a posting has appeared on a candidate’s search results page on Workopolis. To increase this number, make sure your job title and description have key words that match what candidates look for.
Job views are the number of times your posting has been read, and are an indication that candidates are showing interest in your opportunity.
- You can dramatically increase this number by adding a visibility enhancement like a bold, feature or logo. Bolding your job results in 83% more candidate views—which means you’ll likely receive more applications.
- Candidates look for jobs via search—but others also browse by category. High quality candidates have transferable skills across industries and positions. Maximize your exposure to a wide variety of candidates by choosing all three available categories. (Need help choosing the right ones for you? Ask a Workopolis Representative for their suggestions)
People are reading your posting—Great! But are they taking the next step?
Intention to apply measures an expression of interest in your job by a candidate, so things like clicking ‘learn more’, visiting your website, or opening an e-mail address to apply. How can you improve this number?
- Sell your opportunity. Include a reason why it’s great to work for your company—it can really increase applications!
- Make it easy to apply. Encourage those candidates that are ‘window shopping’ to apply by making the process easy. Express Apply is an option that allows candidates to simply upload their resume and cover letter in a few simple clicks, should you choose to receive applications by email.
Ask us for help. Not sure about your numbers? Wondering how you compare to similar positions in your industry and area? A Workopolis representative can help you determine the action you should take to improve your posting.
View your full report and make changes at any time by logging in to your Workopolis Account.
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