The Art and science of a successful job posting

What’s wrong with your job posting?

Julia Donovan|

You’ve decided that you need to hire. You whip together the job description, throw a few keywords into the title, post the job and move onto the next to do on your list. Then you wait.

The resume submissions are atrocious; not at all what you were hoping for. Worse yet, there are no submissions at all. What went wrong?
To attract the best talent, employers should be clear and concise in their message to candidates. Above all else, they need to compel job seekers to apply. Here are a few tips to consider when drafting a job posting.

Take your time. Consider what it is that you want to say and how you want to say it. The aesthetics of the posting are important as well. Utilize short paragraphs and bullet points so that it is an easy read. Avoid re-posting old job descriptions simply to save time.

It’s not you, it’s me. Before you list the must haves and nice to haves for the position, talk about yourself. Do not assume that job seekers are familiar with your company or its products/services. Describe your brand and corporate values. If you’re unsure what to write, try to answer the question “What’s in it for me?” from the job seeker’s perspective.

The ideal candidate. You will need to outline the qualifications and responsibilities of the position, as well as develop a description of your ideal candidate. A new hire should fit into your corporate culture and be a positive brand ambassador for your business.

Remember that you are in competition with other employers for the best talent; not only those within your industry, but any company who is recruiting for a similar position.

A job posting is not only an investment of your company’s money, but also your time. By taking a few extra minutes at the beginning of the posting process, you can improve your return on investment and recruit the best talent for your business.

Check out our infographic, The Art and Science of a Successful Job Posting: (Click to enlarge)


Category: Hiring Advice,