What eulogies have in common with job interviews

What eulogies have in common with job interviews
Alan Kearns

Have you ever left a job interview thinking that you got the job, only later to discover that they chose another candidate? How do you create a message that truly connects with the hiring manager and gives you the edge while creating a lasting impression? This week's podcast is with Frances Cole Jones, a leading media-training consultant, Frances works with numerous executives and experts, helping them to communicate more effectively in crisis situations. She has been featured on shows such as Oprah.

Doing well in a job interview is a skill all professionals can learn and improve upon. Frances’ advice has much in common with a book by Cyrus Copeland called Farewell, Godspeed: The Greatest Eulogies of Our Time. Morbid I know, but both authors share some terrific examples of powerful communication concepts. Great interviews in many ways have similar attributes to great eulogies. When I am traveling I often run through areas that are off the beaten path, including cemeteries (in fact, they are one of my favorite places to run). Running through a cemetery, you learn a lot about people in general, especially the philosophy they built their life upon.

Cyrus Copeland was in advertising for a number of years. He left that in pursuit of truth, beauty, and narratives that last longer than 30 seconds of memory. This past week, I have been digesting some of the ideas that Frances recommends and relating this to the ideas that Cyrus shares in his book about a great eulogy. Cyrus shares five key points to delivering a great eulogy:

1. Start strong - Madonna eulogizing Gianni Versace said, "I slept in Versace's bed."

2. Personal is best - Great eulogies tell what the person meant to you; within your style however, they capture the uniqueness of the individual.

3. Tell the truth - You have to be sincere. We can sense when a person is not sharing from the heart.

4. Be specific - Point to specific areas the person has made an impact.

5. Finish memorably - James Wood eulogizing Bette Davis shared "Fasten your seatbelts, it's going to be a bumpy eternity."

Eulogies share more in common with job interviews than near-death experiences. Similar to a job interview, a key meeting, or pitching your message, eulogies are an example of capturing a message to share with a specific audience. The principles of great communication are the same (even if a eulogy carries a far more emotional message). Also, as in a eulogy, you have a limited time to share your message and leave a lasting impression. One final thing about a great eulogy, you get a sense of connection with the person, which I believe is the most powerful influence on who gets the job.

Looking to take more control over your career? Book an initial consultation with me. Get started today towards a better future.

Walking, along the road with you!

Alan