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Please contact us for information on creating any flash ads prior to building the files.

Currently, we are able to accept any creative format that can be delivered via the Doubleclick ad delivery system.

Enabling Click Tracking for Flash Creatives

The clickTag is the tracking code assigned by the ad serving network to an individual ad.

The clickTag allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.

The code below will allow ad serving networks to dynamically assign a clickTag to their ad.

In this example, a getURL action is being assigned to a button that will navigate the browser to ["clickTag, "_blank"]. The "getURL(clickTag "_blank")" statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad serving network, which allows them to register a user's click on that advertisement.

clickTag screenshot

Code in Image screenshot is shown here:

on (release) {
getURL (clickTag, "_blank");
}

note: Be sure to check the expression box for the url field, as shown in the visual. Please use target="_blank", rather than top to ensure proper action on creative.

Additional Flash Production Resources

Click here to link to the Macromedia site with complete detail on publishing Flash creative to allow click tracking by ad servers:

Please review and ensure you also use target="_blank" and cap loops at 3 rotations.

Sending Enhanced Creative

Provide all .gif files, HTML code and 1 .swf file -- if applicable -- in individual zip files - one for each banner to be run.
Attach all associated files to an e-mail and send to sales@workopolis.com AND your Sales representative.

Note: Gif files must have a naming convention which corresponds independently to each HTML file. i.e., HTML files cannot share a .gif file of the same name. Please try to use file names and associated .gif files that are similar.

Trafficking Turnaround Time

You must allow at least 3 business days for testing of enhanced creative before the placements can be set active. All creative must be tested and work in all versions of Netscape and Internet Explorer.

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