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Sales Representative

Corby Spirit and Wine Limited

Remote /Regina, SK, CANADA

Sales and Business Development

BDT - Hiram Walker & Sons Ltd

Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines.  An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

Why work at Corby? Because we are a great place to work! And we’re not the only ones who think so. Corby was named one of Canada’s Best Workplaces for 6 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Position Summary

Under the direction of the Regional Director, the Sales Representative/District Manager is accountable for maintaining and managing the relationships at Retail and several Licensee accounts as well as developing new business opportunities in their region.  We are currently seeking a dynamic sales professional to manage our Southern Saskatchewan territory, which includes Regina, Weyburn and Swift Current.  The ideal candidate will live in Regina or be willing to relocate to the Regina area.


  • Promotes and increases sales within territory through aggressive execution of national and regional marketing strategies while working with company policies, resources and budgets

  • Increases overall distribution of core and agency brands in liquor board retail stores and licensees, (restaurants, bars, pubs. banquet halls and nightclubs)

  • Develops and monitors individual sales objectives.

  • Manages new product launches

  • Executes merchandising and promotional programs as per national and regional strategies

  • Call account tracking, administrative reports, shelving and display programs

  • Manages advertising and promotion budget within fiscal allocations as outlined by regional office

  • Functions cooperatively and effectively within a team environment.  Contributes to overall team objectives and dynamics

  • Performs other duties, as required  

Key Competencies:

Market and Environment: Ability to develop and maintain a deep knowledge of the business landscape and environment evolutions (legal, supply chain, tools…): key players (competitors, other consumer brands companies, key customers, …), distribution channels – including their distinct go to market strategies – and category trends, in order to maximize business opportunities

Portfolio Brands & Products: Ability to develop and maintain a deep knowledge of Pernod Ricard’s brands and their positioning within the competitive landscape to be able to coordinate portfolio and channel strategy, and to offer adequate solution to stakeholders (customers, consumers, opinion leaders, international distributors, internal stakeholders,…)

Commercial Planning & Strategy: Ability to define, implement and get alignment behind a commercial plan, in line with PR Strategy, which takes into account the short and long term view and the characteristics of the local market environment 

Drive for Sales Results: Ability to assess, recommend, implement and evaluate effectiveness of commercial activities (sales force, promotion, account investments,…) in order to optimize commercial performance and ensure excellence in execution

Negotiation Skills: Ability to manage customers’ needs and requests through appropriate negotiation cycle & techniques, in order to achieve Pernod Ricard’s objectives.

Influencing & Networking: Ability to establish and develop mutually beneficial and trusting business relationships with key internal / external stakeholders, through cooperation, integrity and with strong interpersonal & presentation skills

Contracts, Prices & Trade Terms: Ability to assess, design, manage, monitor and optimize contracts, consistent prices and trade terms in order to drive PR profitability and sustainable growth

Consumer/Shopper Insights: Ability to capture and exploit strong consumer / shopper understanding and trends to develop actions appealing to consumer needs (promotion, merchandising, animation, testing, assortment, sales opportunities, outlet activities,...) 

Analytical Thinking: Ability to consider all appropriate information, break things down and determine cause and effect relationships to make effective recommendations and develop operational actions

Organization & Planning: Ability to prioritize tasks and to manage efficiently time and resources in order to track and optimize the activity in a changing environment

Financial Acumen: Ability to integrate revenue and profitability aspects within sales activity to generate greatest ROI within budget guidelines

Preferred Education and Experience:

  • Minimum of 2 years related outside sales experience

  • Previous Retail Sales experience in an asset

  • 3+ years' related wine and spirits experience an asset.

  • University degree preferred

  • Strong communication and interpersonal skills

  • Self motivated and self directed

  • Strong time management and organization skills with attention to detail and accuracy

  • Team player

  • Travel required

  • Must have a valid driver’s license

  • Flexible work schedules including weeknights, some weekends, and monthly overnight stays

Technical Competencies:

  • Proficient in Microsoft office

  • Previous experience with CRM

In exchange Corby offers a Company vehicle, competitive base salary with bonus opportunity and comprehensive benefit program.

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.  
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. We value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters to begin a conversation about your individual accessibility needs throughout the hiring process
Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.



Canada’s distilling industry was pioneered in the 1850s by J.P. Wiser, Henry Corby and Hiram Walker. Located in Windsor, Ontario, Hiram Walker & Sons is the only “grain to glass” operation in Ontario and boasts the largest distillery capacity in North America. It serves as a North American centre for innovation and new product development, information technology, procurement and purchasing. Hiram Walker’s long-standing commitment to quality and innovation has helped to make it a market leader in the Canadian spirits and wine industry.

For more than 150 years, our growth has been made possible by the talent, creativity and commitment of our employees. We develop careers and encourage our colleagues to achieve their full potential, all within a culture of respect, collaboration, innovation and reward.

If you’d like to be part of a team in one of Canada’s best Workplaces, check out our open positions today!

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Sales Representative , Corby Spirit and Wine Limited, Regina, SK, CANADA