Marketing & Communications Manager
Emond Harnden
Ottawa, ON

Summary

The Marketing & Communications Manager plays an integral role in leading the Firm’s marketing and business development efforts. The person in this position is responsible for maintaining the Firm’s visual brand and exhibits a strong attention to detail, accuracy and consistency. This hands-on role is the single dedicated marketing resource within the Firm; however, the person in this position works closely with the management team and stakeholders on a variety of Firm-wide initiatives and also coordinates with outside agencies, vendors, and media as necessary.

Under the guidance of the Chief Operating Officer (or designate), the Marketing & Communications Manager performs a wide range of duties, including the following:

Marketing duties and responsibilities

  • Lead and execute corporate advertising campaigns (i.e. sector development, employment brand, and target marketing).
  • Develop all digital marketing tools and increase social media presence (i.e. websites using WordPress, LinkedIn, and Twitter).
  • Develop and implement digital marketing strategies and provide oversight in the evaluation of marketing programs.
  • Design newsletters and templates, and integrate content using MailChimp.
  • Coordinate the promotion of client events, breakfast seminars, conferences, and webinars.
  • Drive various digital marketing initiatives (marketing automation, SEO, SEA, SMA, inbound marketing strategy).
  • Maintain supply of promotional print materials and items, including inventory tracking, invoicing, accounting and reordering of stock.
  • Manage events, supporting logistical needs - this includes compiling invitation lists, managing RSVP and registration, selecting venues, and liaising with external vendors and managing set up.

Business development duties and responsibilities

  • Serve as an educator and advocate for upcoming trends and how to integrate them into business development initiatives within the Firm.
  • Lead sector development activities, including creation of marketing toolkits.
  • Research, vet, and recommend technology trends and strategic solutions for operational and business development efficiencies (i.e. CRM tools).
  • Act as subject matter expert on the Firm’s business services and brand to advance and foster potential client relationships.
  • Seek and propose business development improvement initiatives (i.e. market scan, client pipeline development, conversion trends).

Communications duties and responsibilities

  • Lead the development of all external communication strategies and materials, both web and print, that support awareness about the Firm, its services and lawyers.
  • Format, optimize and distribute email marketing campaigns, internal and external, including announcements, thought leadership, newsletters and event invitations.
  • Create impactful content for social media, presentations, videos, and webinars.

Qualifications

Education and experience

  • A university degree (Masters’ degree preferred), in marketing, communications or another related discipline.
  • Minimum three to five years of work experience in a business development and/or marketing capacity, professional services environment preferred.
  • Experience working in a similar role within a legal environment would be considered an asset.

Knowledge and skills

  • Bilingualism required.
  • Proven planning, promotion, implementation, and organization skills, along with a high degree of attention to detail.
  • Strong analytical, problem-solving and decision-making skills to evaluate alternatives and provide recommendations on business issues.
  • Excellent written and verbal communication skills.
  • Intermediate knowledge of Adobe Photoshop.
  • Strong knowledge of HTML, MailChimp, Zapier, and WordPress.
  • Basic knowledge of Adobe Illustrator and Lightroom.
  • Proficiency with Asana, Trello, Microsoft Projects, or Basecamp, along with MS Office.
  • Experience working with Office 365 and a CRM solution would be an asset.
  • Demonstrated change management experience would be considered an asset.
  • Ability to work in a team environment and foster collaboration.
  • Ability to perform under pressure and meet deadlines.

Working conditions

  • Office environment, where weekend or evening work is at times required based upon work load and client requirement.

Job Types: Full-time, Permanent

Experience:

  • Marketing: 2 years (Preferred)