Important: Please answer the questions in this advert in your cover letter to apply for this role. It is the first step in our application process. We will not review applications that do not include these answers. Thank you for your understanding.
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Exciting Opportunity Alert! Ballistic Arts is looking for a results-driven Digital Marketing Specialist to join our team!
We're on a mission to create no bullsh*t solutions for our clients, leveraging our 24 years of creative experience to build data-driven sales funnels that generate results.
As a lead-generation digital marketing agency, we combine strong creative thinking with performance marketing to help our clients grow. That means we don't just launch campaigns. We continually analyze, optimize, test, and improve them based on what the data tells us.
To support our growing client portfolio, we're looking for a Digital Marketing Specialist who can bring both performance marketing expertise and strong creative instincts to the table.
In this role, you'll be hands-on with the execution and optimization of digital campaigns across platforms including Google and Meta. You'll structure campaigns, build and manage audiences, create ads, write compelling copy, optimize lead-generation campaigns, support landing pages and digital content, and use performance data to determine what needs to happen next.
You'll also work collaboratively with our Strategist and Account Managers to develop marketing strategies and tactics that align with client objectives, while taking ownership of the day-to-day execution required to turn those strategies into results.
This isn't a role for someone who simply sets campaigns live and checks the numbers. We're looking for someone who understands why a campaign is or isn't working, can identify opportunities for improvement, and can quickly translate insights into better creative, targeting, messaging, and performance.
To thrive in this role, you'll need 3–5 years of hands-on PPC and paid advertising experience, along with strong digital analytics skills and an understanding of SEO, landing pages, social media, and lead-generation marketing.
Just as importantly, you need to be a strong copywriter. You should be comfortable developing messaging and ad copy that captures attention, communicates value clearly, and drives action.
If you love the combination of data, creative problem-solving, campaign execution, and continuous optimization, we'd love to hear from you. Apply now and help us create digital marketing that actually delivers.
Accountabilities
Our agency supports a large range of clients from multiple sectors. You will have the following accountabilities for the portfolio of clients you support:
- Delivering tangible client targets, KPIs, and metrics through digital marketing activities
- Creating marketing strategies with a team
- Structuring campaigns and creating ads
- Writing creative copy for digital marketing
- Uploading content to different CMS platforms (WordPress)
- Creating and maintaining customer audiences
- Setting up and maintaining Social Media Business Accounts and Ads Manager Accounts
- Optimizing ads and lead oriented marketing campaigns
- Creating weekly and monthly reports for customers
- Interacting with account managers or customers directly to manage and service their accounts
- Staying up to date on developments in the digital marketing industry
Skills and Experience Required
The right candidate for this role is a strong creative player who is able to demonstrate the following skills and experience:
- 3-5 years of PPC and paid ads management experience (Google and Meta)
- Proven experience delivering effective and innovative digital campaigns
- Proven experience delivering a variety of digital assets, including effective online video ads, landing pages, and social media content
- Experience managing successful social media campaigns, and a solid understanding of social marketing
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Must be able to consistently meet deadlines, manage priorities, and handle multiple projects across multiple lines of business
- Experience in on page and off page SEO best practices
- Strong task management skills, excellent oral and written communication skills
- Experience delivering digital campaigns for mainstream products and services
- Ability to iterate ideas quickly and use data to quantify decisions
- Excellent copywriting skills with impeccable sentence structure, grammar and vocabulary
- Creative copywriting is a must
- Ability to utilize AI tools while maintaining critical thinking to create stronger final outputs
- BA or diploma in marketing is a plus
- Experience with LinkedIn, Tiktok, and/or programmatic ads is a plus
- Knowledge of AEO/GEO and AI search best practices is a plus
Questions
- What actions have you taken recently to stay on top of your industry/field of work?
- Describe a situation where you had to share difficult feedback with someone. How did you approach the conversation and what was the person’s response?
- Describe a time where you had to make a decision that would affect the future. What was your process in making the decision and what was the outcome of your decisions/actions?
- Tell me about a situation where you were faced with an obstacle. How did you approach that challenge and what was the outcome?
- Tell me about a time where you were unable to keep your word to yourself or someone else. What was the impact of not keeping your word and what did you do to permanently resolve the situation?
We are a merit based organization. We value learning and experience of any kind. If you’d like to apply for this role please send a cover letter with your answers to the questions and your resume.
Important: Please answer the questions in this advert to apply for this role in your cover letter. It is the first step in our application process. We will not review applications that do not include these answers. Thank you for your understanding.
Job Types: Part-time, Full-time
Pay: $60,000.00-$70,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Vision care
- Work from home
Experience:
- Copywriting: 3 years (required)
- PPC/paid ads: 3 years (required)
- Social media management: 3 years (required)
- SEO: 3 years (required)
Work Location: Remote
