At BC Hydro, we’re working towards creating a cleaner and more sustainable future for all British Columbians and need
people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented,
inclusive, and diverse team. We offer a healthy work-life balance, competitive wages, a comprehensive benefits package,
and training opportunities to support you in your career growth. We're proud to be ranked as one of B.C.'s Top Employers
and one of Canada's Best Diversity Employers.
We invite you to join us as we build an even cleaner B.C. We welcome applications from all qualified job seekers. If you’re a
person with a disability, please let us know by emailing [email protected], as adjustments can be made to
help support you in your application process.
The Senior Manager, Marketing & Customer Engagement leads the development and execution of integrated marketing
and product strategies that support BC Hydro’s corporate objectives and brand reputation, our Power smart initiatives and
strengthens the customer experience. In this role you will be responsible for the overall go-to-market strategy to drive
participation and growth in BC Hydro’s flagship programs and retail offers. This role provides strategic leadership to a
multidisciplinary team and works closely with business leaders across the organization to deliver customer focused
communications, digital products and marketing programs.
This position is instrumental in supporting the rapid change that BC Hydro and the industry is undergoing as the demand for
electricity is growing at an unprecedented rate. BC Hydro is meeting this challenge by introducing their largest every Power
smart plan encompassing more energy saving products and programs and customer rewards. This includes the launch of a
new digital app to better meet customers’ needs. The Senior Manager will be responsible for developing the strategic
framework and integrated plan needed to grow participation in our products and services and to create seamless and
positive experience for our customers. You will be responsible for managing the team who will deliver on this challenge.
In this position you will oversee the team responsible for developing BC Hydro’s major campaigns, elevating brand
awareness and driving digital experience. Owned, earned and paid channels including websites, apps, social media, and
email are activated through this team. This position supervises approximately 60 team members, several contractors, along
with direct reports while managing a substantial budget. The team includes Integrated Marketing, Social Media and
Content, Digital Strategy and Operations, Brand and Creative Services and Community Outreach, Sponsorship and the
Schools program.
Key Responsibilities include:
STRATEGIC LEADERSHIP
- Develop and implement an integrated marketing and go-to-market strategy and plan aligned with BC Hydro’s business
goals.
- Lead annual planning and prioritization of customer campaigns and programs.
- Develop the framework to effectively translate business priorities into customer focused marketing and communications
plans.
- Identify opportunities to improve brand awareness and reputation, enhance customer engagement and build
organizational resilience and effectiveness.
- Act as a trusted advisor to senior leaders.
INTEGRATED MARKETING LEADERSHIP
- Develop integrated marketing campaigns across digital, advertising, social, events, emails and owned channels.
