Social Media Manager
Canadian Back Institute Operating Limite
Toronto, ON
Are you an energetic, high-performing social media manager who is strategic, innovative, collaborative and results-oriented? Have you managed a large, diverse online community? Have you successfully planned and implemented social media strategies aligned to business priorities while driving brand awareness, engagement and value? Do you possess the experience, discipline and good judgement it takes to manage brand reputation? Are you an exceptional writer who can create original content for external audiences?

If you have been looking for the chance to advance on a personal and professional level, while playing a part in improving the health and enriching the lives of Canadians every day, look no further.

The Social Media Manager is a member of the Marketing Team and reports to the Director of Communications.

Key Responsibilities

Development of an annual social media strategy to support corporate objectives
Create, develop and execute the social strategies across all channels
Plan, create and implement campaigns which drive engagement, increase audience and raise brand awareness
Develop innovative content and stories about our brands and locations
Daily monitoring of CBI social media properties
Actively engage in social media conversations and engage with community content
Experience with Facebook Locations is an asset
Manage the employee advocacy platform (Sprout Social/PostBeyond) to increase brand reach, providing tailored, sharable content, curating content suggested by users and driving participation in the platform
Analyze ROI and effectiveness of social campaigns and deliver comprehensive reporting on performance and trends, making recommendations for improvements
Collaborate and support marketing leads with social media opportunities aligned to marketing plans
Required Skills and Experience

5+ years’ marketing experience in a fast paced environment including social media experience managing a feed or channel for a company

Marketing, Business, PR, Communications or similar relevant Bachelor’s degree
Hootsuite and Google Analytics certifications a strong asset
Complete fluency in English (French and asset)
Deep understanding of key social platforms including Facebook, Instagram, Twitter and YouTube
Experience with social media scheduling, listening, aggregator and reporting tools
Strong writing skills
Image and video editing skills are highly beneficial
Experience in reporting analytics
Project management experience, including the ability to define goals and deliverables, lead and implement programs on time and within budget
Behavioural Skills and Competencies

Excellent communication skills, both written and verbal
High attention to detail with excellent proofing skills and a good eye for aesthetics and design
A collaborative and energetic team player with strong influencing skills
A self-starter with a positive can-do attitude and a drive for results
Able to navigate a matrix environment
Excellent judgement