Max Advanced Brakes is a retailer and distributor of automotive brake parts with a mission to make stopping power simple for consumers.
We specialize in brake pads, rotors, and related accessories which are manufactured to the highest quality of original equipment manufacturer (OEM) specifications. By investing in technology, our people, consumer education, and customer service, we strive to make acquiring quality brake parts simple for customers.
Established in 2010 with a vision to offer quality and extensively tested brake products at the best prices possible, today we remain steadfast to that same vision. Over the years as our customers’ needs have grown, we have scaled and developed an extensive physical distribution presence in Canada and USA to ensure we meet their demands for brakes in a timely and efficient manner.
To learn more about Max Advanced Brakes please visit www.maxbrakes.com
Position Overview
The Marketing Manager plays a pivotal role in driving the strategic and tactical execution of marketing initiatives, ensuring alignment with the company’s overall business objectives. This position requires a blend of leadership, analytical, and creative skills to enhance brand visibility, generate leads, and foster customer engagement across multiple channels.
Responsibilities:
- Manage and optimize quarterly and annual marketing plans, ensuring all activities align with business objectives and are executed on schedule.
- Execute comprehensive marketing initiatives across digital, social, email, SEO/SEM, content, and event channels to enhance brand visibility, drive customer acquisition, and achieve revenue growth.
- Implement brand development initiatives to ensure consistent messaging across all channels and reinforce brand identity.
- Develop competitor analysis frameworks to stay updated on customer needs and competitor activities, incorporating insights into tactical marketing activities.
- Execute digital marketing initiatives, including website optimization, email marketing, and digital campaigns across platforms like Amazon, Walmart, Facebook, and Google, to enhance engagement and conversion.
- Optimize SEO tactics, such as keyword research and content adjustments, to improve search rankings and drive web traffic, focusing on the practical implementation of SEO strategies.
- Manage social media presence by overseeing and enhancing social channels, ensuring alignment with brand messaging and leveraging social analytics for engagement strategies.
- Experiment with emerging digital channels to identify opportunities for reaching new customer segments and enhancing brand engagement.
- Plan and execute multi-channel marketing campaigns to meet business objectives, continually optimizing based on performance data.
- Develop content calendar that aligns with marketing campaigns, product launches, and seasonal trends to ensure timely and relevant content across all channels.
- Coordinate the creation of marketing materials and promotional content, organizing webinars, presentations, and digital content to engage target audiences.
- Analyse campaign performance data, including conversion rates and web traffic, to inform immediate adjustments and improve future campaign effectiveness.
- Oversee day-to-day budget tracking, ensuring cost-effective spending and implementing tracking mechanisms to monitor and report on marketing expenses.
- Closely monitoring team progress and performance against established goals and deadlines, ensuring adherence to brand standards and strategic objectives.
- Apply a customer-centric approach to all marketing efforts, ensuring that messaging and strategies are tailored to meet the needs and preferences of the target audience.
Skills and Requirements
- Bachelor’s degree in Marketing, Business, or related field; 5-7 years of marketing experience.
- Proven track record in digital marketing, campaign management, and team leadership.
- Expertise in marketing platforms, analytics tools, and CRM systems (e.g., Google Analytics, HubSpot).
- Experience in eCommerce, retail, or consumer-facing industries preferred.
- Ability to execute comprehensive marketing strategies aligned with business goals.
- Strong leadership, collaboration, and project management skills.
- Proficiency in SEO/SEM, digital marketing platforms (Amazon, Google, Facebook), and website optimization.
- Experience managing multi-channel campaigns, email marketing, and content creation.
- Strong analytical skills to measure campaign performance, conversion rates, and ROI.
- Ability to use data insights to optimize strategies and drive results.
- Experience managing marketing budgets and ensuring cost-effective resource allocation.
- Ability to streamline processes and improve marketing efficiency.
- Ability to create marketing strategies tailored to customer needs.
- Innovative thinker with the ability to stay ahead of market trends.
Benefits of Working at Max Advanced Brakes:
- Career growth and development
- Competitive salary
- Flexible health benefits
- Be a part of a dynamic, diverse team
- Friendly work environment with in-house recreational activities
- Employee purchase discounts
Additional Information
Full-time permanent position
The candidate must be available from Monday to Friday 9:00AM - 6:00PM
Transit accessible location
Max Advanced Brakes is an Equal Opportunity Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.
Job Types: Full-time, Permanent
Pay: $80,000.00-$84,000.00 per year
Additional pay:
Benefits:
- Company events
- Dental care
- Discounted or free food
- Extended health care
- Life insurance
- On-site parking
- Store discount
- Vision care
Flexible language requirement:
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
