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Emerald Health Therapeutics inc.
Join our Team!
We're passionate about using science to help people. Are you?
The people we serve are looking for solutions. They want to improve their everyday lives, become more productive and enjoy the present moment. That's where we come in
and where you do, too.
Since 2013, we've established a reputation for using science and innovation to help our customers, and we're proud of our history. Emerald was formed by industry leaders who've dedicated themselves to helping people overcome medical conditions so they can live better lives, and we're always looking for like-minded people to join us in our mission.
Emerald Health Therapeutics (EHT) is a Health Canada Licensed Producer of medical and adult-use cannabis and cannabis derivatives. A seed-to-sale enterprise, Emerald has combined core competencies from decades of experience in pharmaceutical innovation with large-scale agriculture and extraction expertise. Our ambition is to be at the forefront of developing products that provide health and wellness benefits from cannabis for purposeful people. Emerald Health Therapeutics (EHT) is publicly traded on the TSXV (EMH) and the OTCQX (EMHTF). We offer competitive salaries, employer-paid health benefits including acupuncture, naturopathic care and massage; and flexible work hours.
PURPOSE OF JOB
This role is responsible for creating and maintaining quality and coherent visuals and messaging for Emerald's adult-use and medical cannabis products through brand development, creative design, project management and managing multi-channel campaigns. This position is to cover a maternity leave, with a start date of June 1st.
Job requirements include;
Designing and Executing Trade Marketing Assets
Designing content, visuals and layout for print and digital trade marketing assets for Emerald Health Therapeutics' adult-use and medical brands
Writing romance copy
Working with the Quality Assurance department to assure copy and creative is compliant
Collaborating with the Sales team to create in-market trade assets
Organizing printing and shipping of print publications
Managing distribution of digital trade assets to regional sales managers
Updating all digital and print content with current data
Brand development for Emerald's adult-use and medical cannabis products
Creating logos, brand themes, conceptual artwork, brand narrative, ideal packaging mockups, in-store displays and swag.
Website Design and Maintenance
Managing the theme and content on the Emerald website
Creating digital artwork and assets for website
Creating and updating content on website
Managing weekly Mailchimp email campaigns to provincial retailers
Work with the Sales department to develop current creative and copy for directed email campaigns that outline provincial product inventory and product highlights based on sales data and product launches
Directing social media strategies
Designing and approving photographs, artwork, graphics and messaging for social media posts
Analyzing customer feedback from social media platforms and troubleshooting arising issues
Designing educational material on new products and technologies for the general public
Simplifying complex concepts for a general audience
Presenting ideas and final deliverables to internal and external teams
Engaging in constructive criticism
Coordinating and collaborating with Sales and Marketing team
Photographing and photoshopping cannabis flowers for each strain to be used in trade assets
Photography and video for marketing and sales purposes
Lightbox photography of cannabis flowers for strain portfolios
Product and packaging photography
Coordinating and editing leadership profile photos
Working with the Investor Relation department to write press releases related to brand and product launches.
PRIMARY DUTIES AND RESPONSIBILITIES
ONE (50%) Designing and Executing Trade Marketing Assets
TWO (25%) Digital Marketing:
Email campaigns and Social media Campaigns
THREE (25%) Branding
KNOWLEDGE / SKILL REQUIREMENTS
Graphic design (Adobe suite)
Trade marketing and brand development
Communications (written and oral)
Cannabis industry knowledge
Wordpress and Squarespace website design
Social media management
Research and analysis
PHYSICAL DEMANDS / WORKING CONDITIONS
Work is generally sedentary but will require physical effort associated with using the computer to access information, occasional standing, walking, and lifting needed to carry out everyday activities. Occasional travel required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with any limitations to perform the essential functions.
Expenses associated with marking and sales projects are reviewed and approved by the Sales and Marketing Director.
2-5 years' experience in marketing and/or communications
Designing and developing marketing material
Managing social media and/or email campaigns
Working with internal and external teams to execute marketing programs
Designing and following brand guidelines
Writing public facing content
Conducting market research
CPG or beverage alcohol trade marketing experience would be considered an asset
University Degree, preferably in marketing or communication
or demonstrating equivalent skills
Honest, hard-working and self-motivated
Organized and detail oriented