Marketing Manager - Digital Acquisition
Resume Target
Toronto, ON
Position: Marketing Manager - Digital Acquisition

Location: 600 Bay St #200, Toronto, ON M5G 1M6

A Resume Writing & Job Search Strategy Company

Our methodology is to deliver enhanced industry expertise and to service our customers as a team; this model coupled with our industry leading proprietary resume distribution engine and career search technologies set us apart.

Resume Target provides clients with a bundled solution for career search excellence. Through our innovative technology, premium service model, and caring customer support, we open the door for our clients to an increased number of job opportunities with potential employers.

Responsibilities:
  • Leverage top tech tools to build reports, measure success and provide insights on overall strategic direction of internal marketing.
  • Continually refine content, ads, targeting, and creative to track marketing effectiveness, generate insights, and proactively share recommendations.
  • Utilize senior communication skills to ensure projects are tracking on time and contributors have all of the tools and direction they need to meet desired deadlines.
  • Plan, present, and execute digital marketing programs (B2B and B2C) across multiple channels with extensive experience in paid search, SEO, email, and content marketing.
  • Manage email marketing campaign from initial copy-writing through to distribution and optimization.
  • Establish program and project KPIs, track performance, and analyze results to optimize integrated series of marketing campaigns.
  • Manage copy-writing efforts that aligns brand voice and vision of leadership team.
  • Drive direction around optimization and management of SEM, SEO, Display, and other components, ensuring content is data-driven and localized to market segments.
Requirements:
  • Undergraduate degree or equivalent experience in marketing/advertising.
  • 3 -5 years digital marketing experience.
  • Knowledge of marketing automation platforms and overall data-driven methodology.
  • Self-driven, team player with strong project management skills.
  • Detailed multi-tasker with ability to meet deadlines.
How to apply:
If you are interested in becoming part of our team please submit your resume and cover letter in confidence.

Click here to learn more about Resume Target Toronto.