Digital Marketing Specialist
Bodwell High School is an independent boarding school in North Vancouver committed to academic excellence, character development, and global-minded education, with students from all over the world.
We are seeking an experienced on-site Digital Marketing Specialist to join our Media Team to support student recruitment efforts and play a critical role in advancing our institution’s reach. This individual will work to ensure the school’s digital content and platforms are professional and consistent with our branding, and well-suited to each individual student market (both domestic and international).
The Digital Marketing Specialist will be responsible for developing and managing digital content and executing advertising strategies. This role requires an individual with proven expertise in digital marketing and a deep understanding of how to communicate effectively within an academic context.
Key Responsibilities:
- Digital Content Development: Oversee the creation and optimization of digital content, including newsletters, website updates, blog posts, and promotional graphics. Ensure all content aligns with Bodwell’s values, maintains high quality, and is reflective of the school’s brand.
- Copywriting: Write, edit, and proofread SEO-friendly digital and web content to support the school’s voice, maintain brand consistency, and appeal to our audiences.
- Advertising Campaigns: Lead the planning, development, and execution of advertising campaigns, spanning both print and digital formats. Serve as contact for advertising efforts to maintain consistency and effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- At least 2-3 years of experience in digital marketing, communications, or media relations, preferably within an academic or private school environment.
- Familiarity with digital tools/platforms such as Mailchimp, Finalsite, Google Analytics, some HTML programming.
- Knowledge of graphic design tools such as Photoshop, InDesign, Canva, etc., and experience in graphic/art design and photography.
- Exceptional writing, editing, and organizational skills with strong attention to detail.
- Experience in managing comprehensive digital campaigns and working directly with media, analyzing campaign effectiveness through results.
- Familiarity with international media platforms (e.g. WeChat) and other world languages is an asset.
SALARY & BENEFITS:
- Starting salary $55,000-65,000 per annum subject to experience and qualifications
- Dental care
- Extended healthcare
- Life insurance
- RRSP matching up to 7%
- Child allowance
- 15 days of annual vacation; 20 days from the 4th year
- 12 sick leave days and 5 compassionate leave days
- Extensive professional development opportunities
Deadline for applications is November 12, 2024. Please email a cover letter, resume, and three professional references to: [email protected]. PLEASE SPECIFY IN THE SUBJECT HEADING: “Digital Marketing Specialist”.
**Only shortlisted applicants will be contacted. Candidates must be already eligible to work in Canada. Out of country applicants will not be considered at this time**
Job Type: Full-time
Pay: $55,000.00-$65,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
Schedule:
Ability to commute/relocate:
- North Vancouver, BC V7P 3S4: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Are you already eligible to work in Canada? Please specify (e.g. Canadian citizen, permanent resident, valid work permit holder etc.)
- Are you willing to commute or do you plan to relocate before starting work?
Education:
- Bachelor's Degree (required)
Work Location: In person
Application deadline: 2024-11-12
