Executive Sales Leader (Individual Contributor)
Company: Dana Industries
Reports To: President / CEO
Location: Etobicoke, Toronto.
Role Overview
Dana Industries is seeking a senior, executive-level sales professional to personally drive significant new revenue and strategic account growth.
This is a hands-on, quota-carrying role for a proven closer — someone who has already done this before and knows how to build, qualify, and close complex B2B deals at a high level.
This is not a training role.
This is not an entry-level opportunity.
This is not a role for someone “figuring sales out.”
We are looking for a dynamic doer — a disciplined, self-directed producer who thrives on accountability and owns their number.
Revenue Expectations
- Year 1 Target: Progressively ramp to $1.5–$2.0M+ in annual sales
- Long-Term Goal: Exceed $2M annually through strategic accounts and repeatable wins
- Success is measured in closed revenue, not activity alone
Compensation & Benefits
- Six-figure base salary
- Uncapped commission tied directly to performance
- Car allowance
- Full benefits package
- Executive-level earning opportunity for someone who consistently delivers results
Core Responsibilities
1. New Business Development (Primary Focus)
- Identify, target, and pursue high-value prospective accounts
- Conduct disciplined outbound prospecting — no reliance on inbound only
- Secure meetings with senior decision-makers and influencers
- Qualify aggressively to avoid wasted cycles and tire-kickers
- Build and maintain a strong, high-probability pipeline
2. Executive-Level Selling
- Lead complex, consultative sales cycles from first conversation to close
- Diagnose client challenges before positioning solutions
- Facilitate value-based conversations focused on ROI and outcomes
- Navigate multiple stakeholders with confidence
- Handle objections, negotiations, and pricing conversations professionally
3. Account Growth & Strategic Expansion
- Expand revenue within existing accounts
- Identify upsell, cross-sell, and long-term partnership opportunities
- Build trusted, executive-level client relationships
- Ensure strong handoff and continuity post-sale
4. Pipeline, Forecasting & Discipline
- Maintain accurate CRM records and deal notes
- Forecast revenue realistically — no sandbagging, no wishful thinking
- Proactively address stalled or at-risk opportunities
- Communicate clearly with leadership on deal status and obstacles
What This Role Is NOT
- Not an entry-level sales role
- Not a “relationship-only” position
- Not a passive order-taker role
- Not a sales management or coaching position
- Not suitable for washouts or inexperienced sellers
This role is for a seasoned professional who knows how to win.
Required Experience & Profile
Must-Have
- 8–12+ years of B2B sales experience
- Demonstrated success closing high-value, complex deals
- History of carrying a meaningful quota and consistently delivering
- Experience selling to senior or executive-level buyers
- Strong qualification discipline and deal control
- Comfortable being held accountable to aggressive revenue goals
Strongly Preferred
- Experience in manufacturing, industrial, or related B2B environments
- Experience selling long-cycle or multi-stakeholder solutions
- Familiarity with structured sales methodologies
- Strong CRM discipline (Salesforce, HubSpot, or similar)
Ideal Candidate Traits
- Results-driven and competitive
- Confident, credible, and executive-presentable
- Highly self-directed — does not need micromanagement
- Disciplined with time, pipeline, and follow-up
- Comfortable with pressure and high expectations
- Thinks in terms of outcomes, not excuses
Performance Metrics
This role will be evaluated on:
- Revenue attainment
- Average deal size
- Win rate
- Sales cycle efficiency
- Pipeline quality and coverage
- Forecast accuracy
- Account expansion and repeat business
Bottom Line
Dana Industries is investing in a true executive salesperson — someone who wants ownership, accountability, and the opportunity to build serious income by delivering serious results.
If you haven’t consistently closed complex deals and carried real numbers before, this role is not the right fit.
Job Types: Full-time, Permanent
Pay: From $100,000.00 per year
Benefits:
- Company events
- On-site parking
Application question(s):
- Tell me about the last time you personally had to create new business rather than rely on an existing pipeline or team.
Experience:
- B2B sales: 7 years (required)
Work Location: In person
