About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
About the Role:
The Digital Marketing & E-commerce team is on the hunt for a Programmatic Specialist. You’ll be joining an in-house media team that is in a full rebuild as travel is rebounding and bringing your talents as we advance our programmatic activation offering. The ideal candidate is a well-rounded digital marketer that brings a mix of both strategy and platform buying experience to our display, video, and streaming audio campaigns.
Please note that this is a hybrid role with three (3) days required in-office at our Toronto, Ontario head office.
What you’ll be doing:
Assist the digital leadership team to develop programmatic display, OLV, and CTV strategies and tactical plans to deliver campaign objectives.
Build and execute campaigns across all programmatic display, OLV, and CTV platforms.
Analyze and identify opportunities to optimize campaign performance.
Maximize programmatic display, OLV, and CTV performance while working within efficiency requirements.
Develop dashboards and presentations to provide ongoing reporting & insights to both internal and external stakeholders.
Review and manage budgets and spend pacing of all programmatic display, OLV, and CTV accounts throughout the year.
Collaborate and establish strong relationships with key internal and external stakeholders:
Paid Social, Organic Social, Marketing, Creative and Content teams to improve performance from programmatic display, OLV, and CTV campaigns.
Finance and Legal teams (as needed) on budgets, pacing, and invoicing.
Regional teams and leads on promotions, time-sensitive activations, co-operative incremental campaigns, and other tasks.
Platform partners on trends, insights, and competitive benchmarking.
Vendors, DSPs, DMPs, and agency partners on performance, new betas for test & learns, and other tasks.
Identify market trends, opportunities for keyword and campaign expansion.
Stay up to date with new programmatic display, OLV, and CTV sector developments including new formats, industry news, and beta tests.
Represent Programmatic team with internal and external stakeholders to provide clarity, education, and insights on new innovations within the channel.
Effectively utilize third-party optimization tools ( call tracking, and other attribution tools).
Desired Skills & Experience:
Must Have:
College or university degree in business, marketing, travel and tourism/hospitality or a related field.
3+ years of experience in programmatic display, OLV, and CTV on either the client, platform, or agency side.
Proven track record of improving programmatic display, OLV, and CTV campaign performance and ROI results.
Solid direct hands-on experience with all or majority of DSPs, including DV360, Amazon DSP, Microsoft Advertising, Yahoo!, The Trade Desk, Quantcast.
Understanding of audience segmentation, targeting, creating custom audiences, remarketing.
Experience compiling factual and accurate performance data from programmatic display, OLV, and CTV campaigns.
Understanding of automated bidding strategies and efficiencies
Experience with various ad formats, ad extensions and campaigns types.
Attention to detail, strong task/project management skills.
Self-starter, takes initiative and can manage their own tasks & priorities.
Nice to Have:
Familiarity with other Google Marketing Platform (GMP) tools and their relationship to DV360 (e.g. SA360, Google Tag Manager, CM360).
Experience with project management tools (we use ClickUp and Jira).
Experience with data visualization tools (we use Looker and other tools).
Experience presenting programmatic display, OLV, and CTV insights.
Understanding or experience working with data and/or product feeds.
Interest and understanding of the impact of programmatic display, OLV, and CTV to the bottom line (full funnel attribution) as it relates to a full-funnel buyflow process and the value of the channel within the customer journey.
Interest in the travel industry and travel in general.
Possess a test and learn, solution oriented mindset.
Understanding of the relationship between paid and owned media, and from online to offline (CTV to linear TV).
Appreciates spirited discussion and sharing of your input in collaborative brainstorming (discussions on campaign performance, strategy discussions, lunch options, etc.).
Interest in educating and advocating for programmatic display, OLV, and CTV goals, distilling complex or technical concepts to drive channel value and tangible/relevant insights for both internal and external stakeholders (e.g. for regional teams, executive leadership, platform partners, agency partners, and other teams).
What do we offer you?
Competitive salary commensurate with the role
Competitive benefits package
Birthday day off
Vacation time for you to recharge
Enhanced Parental Leave
Learning and growth opportunities
Employee Resource Groups
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
