Overview
CanCater is a fast-growing tech marketplace connecting customers with restaurants and caterers for seamless catering orders and delivery. We are in our startup era and seeking a Marketing Manager to develop and execute marketing strategies that enhance brand presence, drive customer acquisition and engagement, and increase revenue. This is a hands-on role where you will be executing new marketing strategies and managing marketing channels.
Our ideal candidate has a proven background in marketing and is looking for a company where they can truly own the marketing function. We are looking for a strong self starter who is hungry for the opportunity to grow with our organization, and think outside the (takeout) box. You will work closely with Sales and Operations to grow the overall business.
Please note: this is an individual contributor role, you will not be responsible for managing a team.
Core Responsibilities:
- Develop and implement annual marketing plans aligned with business objectives.
- Identify market trends and customer insights to inform strategy.
- Use data analytics to inform decision-making and refine marketing strategies.
- Lead all digital marketing efforts including website copy updates, email campaigns, SEO, and content marketing.
- Monitor performance metrics and adjust campaigns for maximum ROI.
- Research, coordinate and participate in industry events and trade shows.
- Develop promotional materials and offers tailored to client needs in collaboration with Sales and Operations.
- Ensure consistent brand presence across all marketing channels.
- Oversee graphic design initiatives for digital and print assets, ensuring high-quality visual content.
- Perform additional responsibilities as required to support company goals and marketing initiatives.
Qualifications & Skills:
- Degree in Marketing, Business Administration, Communications, or related field.
- 3+ years of marketing experience, bonus if you have a background within catering, hospitality, or food service.
- Graphic design experience and ability to create visually compelling marketing assets.
- Proven experience in e-commerce digital marketing, SEO best practices, and analytics tools such as Google Analytics and Google Ads.
- Proficiency in Facebook Advertising, email marketing, and Adobe Creative Suite.
- Exceptional communication, leadership, and interpersonal skills.
- Ability to work independently without direct supervision.
Why Join CanCater?
- Lead innovative marketing campaigns in a fast-growing tech marketplace.
- Foster and drive brand growth and customer engagement across digital and social channels.
- Work in a collaborative environment with a dynamic team focused on innovation and impact.
- Primarily remote with on site meetings or trade shows as required. Travel may be required as we expand through the market.
Pay: $65,000.00-$85,000.00 per year
Benefits:
- Casual dress
- Dental care
- Employee assistance program
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
- Wellness program
- Work from home
Work Location: Hybrid remote in Mississauga, ON L4Z 2H2
