NOTICE OF POSTING – Job ID 78378
For Sessional Faculty
The Department of Communication Studies and Media Arts invites applications for the following teaching position to be offered in the 2026-27 session.
Address applications to: Dr. Christina Baade, Chair
Department of Communication Studies and Media Arts
1280 Main Street West, TSH 330
Hamilton, ON L8S 4M2
Course Name/Number COMMGMT 742 – Digital and Social Media: Strategy and Management
Projected Enrollment: 20
Number of Sections Available: 1
Projected TA Support: 1 (65 + 3 hours)
Wage Rate: $ 9,435.73
Number of Units per Section 3
Term: 2269 Fall 2026 (October 11, 2026 – February 13, 2027)
Start Time & Duration: In-Person Residency: Sunday, October 11 – Thursday, October 15, 2026
Virtual: October 16, 2026 – February 12, 2027
In-Class Final Day: Saturday, February 13, 2027
Location (in-person): LR Wilson Hall (LRW) 1055/1056/1057
Departmental Contact: Lorraine Bell, Academic Department Manager
[email protected]
Course Description
Digital and social media management are an essential part of strategic communications. This course provides students with the critical, analytic and technical skills they need to communicate transparently, build trusted, two-way relationships with various online and offline publics, and achieve organizational goals. The course blends readings and interactive discussions around network, interactivity, relationship, and community theories, with practical case studies and examples. Students will explore the historical context of digital and social media, emerging trends, mobile communications, multimedia storytelling, influencer relationship management, best practices in paid, earned, owned and shared media, online crisis management, effective measurement techniques, semantic and voice search, and ethical and privacy considerations.
Required Qualifications
Applicants should have an MCM, MBA or PhD in a related field.
Preferred Qualifications
Previous teaching experience (including teaching in a hybrid/virtual teaching environment) is preferred, as is accreditation in public relations, business communications or a related professional accreditation. Experience with teaching in professional communications programs/courses.
Sessionals in Ontario. Article 2.01 (Recognition) of the CBA states in part:
The Employer recognizes the Canadian Union of Public Employees/Syndicat canadien de la fonction publique as the sole and exclusive bargaining agent for all employees of McMaster University employed in Ontario as Sessional Faculty and Hourly-Rated Sessional Music Faculty.
