JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
What this job involves:
Be the marketing force behind high-performing real estate portfolios. As Senior Marketing Manager, you'll partner directly with clients and property leadership to drive leasing velocity, occupancy, and asset value across multi-family, commercial, and industrial properties nationwide.
You'll lead integrated marketing strategies that deliver measurable results—from lease-ups and new developments to stabilized communities—while shaping JLL's national marketing platform.
This role is at least 3 days/week in office with flexibility to work remotely two days. Occasional evening and weekend work may be required based on business priorities.
What your day-to-day will look like:
Drive Portfolio Performance
Own marketing strategy and execution for assigned client portfolios, translating business objectives into results
Accelerate leasing through data-driven campaigns, digital marketing, engagement programs, and retention initiatives
Analyze market trends and competitive positioning to inform pricing, branding, and go-to-market strategies
Manage annual marketing plans and budgets with financial discipline and ROI accountability
Lead Platform Development
Shape JLL's property marketing platform, establishing best practices and scalable programs
Support business development with compelling pitch strategies and marketing collateral
Act as marketing subject-matter expert, sharing insights across asset classes
Ensure brand compliance and excellence across all touchpoints
Execute with Excellence
Direct performance marketing across digital channels (paid media, SEO/SEM, social, email) and offline activations
Oversee CRM infrastructure, sales tools, and marketing tech to optimize lead generation and conversion
Manage agency partnerships, vendor relationships, and marketing spend with clear KPIs
Conduct regular performance analysis: traffic, leads, conversion rates, cost per lease
Build and Lead Teams
Manage, mentor, and develop direct reports while influencing matrixed marketing resources
Align property directors, field marketers, and stakeholders around shared vision and execution standards
Enable property teams through training, tools, and guidance on platforms and best practices
Required Qualifications:
Experience: 8–12+ years in marketing; real estate or property marketing strongly preferred
Expertise: Proven track record supporting leasing, lease-ups, and stabilized portfolios with measurable results
Digital Fluency: Strong background in digital marketing, analytics, CRM platforms, and marketing technology
Leadership: Experience managing national programs, budgets, agencies, and cross-functional stakeholders
Technical Skills: Advanced MS Excel and PowerPoint proficiency
Communication: Exceptional presentation and stakeholder management abilities
Education: Bachelor's degree in Marketing, Business, or related field
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
