C-Therm is seeking a hands-on Digital Campaign Manager to lead application-focused marketing campaigns for our thermal conductivity instrumentation platform.
This role owns the full campaign lifecycle — from market targeting and messaging development to digital execution, optimization, and pipeline impact. You will work closely with sales, technical experts, and customers to turn complex scientific concepts into clear, compelling marketing campaigns for both technical and commercial audiences.
What You’ll Do
- Lead and execute campaigns targeting markets such as geothermal, polymers, thin films, and thermal interface materials.
- Work with sales and technical teams to define target accounts, customer profiles, and campaign priorities.
- Develop and coordinate campaign content including digital ads, LinkedIn content, email sequences, landing pages, webinars, brochures, and application materials.
- Manage and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and related platforms.
- Build application-focused proof points including customer stories, peer-reviewed references, testimonials, and use cases.
- Support sales enablement with messaging guides, campaign summaries, and distributor resources.
- Track campaign KPIs including engagement, lead quality, conversion rates, RFQs, and pipeline performance.
- Use AI and marketing tools to improve campaign execution, reporting, and workflow efficiency.
What You Bring
- 3–5 years of B2B marketing experience in technical, scientific, industrial, or instrumentation-focused industries.
- Experience executing multi-channel campaigns across digital advertising, email, LinkedIn, events, and sales outreach.
- Strong writing and communication skills with the ability to simplify technical concepts into customer-focused messaging.
- Experience with CRM systems, marketing automation, paid media platforms, and campaign analytics.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- A data-driven mindset focused on measurable outcomes and continuous improvement.
Nice to Have
- Experience in scientific instrumentation, materials testing, thermal analysis, or related technical markets.
- Familiarity with scientific publications and peer-reviewed literature.
- Experience working with engineers, scientists, or technical subject matter experts.
Why Join C-Therm
At C-Therm, you will help market advanced technology used by researchers and innovators developing next-generation materials. This is an opportunity to work close to the science, customers, and commercial impact while helping grow a globally active Atlantic Canadian technology company.
How to Apply
Please apply with your resume and a short summary of a campaign you helped develop, launch, or improve.
Pay: $60,000.00-$85,000.00 per year
Work Location: In person
