New Car Sales Manager - Winnipeg, MB
The Opportunity
An established automotive retail organization is seeking a New Car Sales Manager to join its leadership team.
This is a broad sales leadership role with responsibility for overall sales performance across both new and pre-owned vehicles. The position will have a stronger administrative and operational focus on the new vehicle side of the business, while the successful candidate will be equally accountable for supporting used vehicle sales, profitability, customer experience, and team performance.
We are looking for a confident and experienced leader who can set direction, create accountability, and bring out the best in a sales team. The right individual will be comfortable working with performance data, making commercial decisions, coaching people, and staying closely connected to the day-to-day sales floor.
Key Responsibilities
- Lead the sales team in achieving volume, profitability, customer experience, and activity objectives
- Take primary ownership of new vehicle sales administration, planning, reporting, and performance management
- Maintain oversight of both new and pre-owned sales activity and results
- Review sales performance regularly and identify areas requiring action or improvement
- Establish clear expectations for sales activity, customer follow-up, appointments, closing performance, and profitability
- Support inventory planning and ensure vehicle availability is aligned with customer demand and business objectives
- Monitor pricing, market conditions, and competitive activity and adjust sales strategies when appropriate
- Ensure sales opportunities are managed effectively from initial inquiry through delivery and follow-up
- Coach and develop sales professionals through regular feedback, performance discussions, and hands-on support
- Create a culture where accountability, professionalism, teamwork, and consistent performance are expected
- Support the team with product knowledge, current offers, financing options, and sales initiatives
- Identify opportunities to increase repeat business, referrals, customer retention, and overall sales penetration
- Work collaboratively with other dealership leaders to improve processes and financial results
- Monitor departmental expenses and contribute to budgeting, forecasting, and business planning
- Maintain appropriate operational, regulatory, and workplace safety standards
- Step in directly when needed to support the team, resolve customer concerns, and close opportunities
What We're Looking For
- 3–5+ years of automotive retail sales management experience
- Demonstrated success leading a sales team in a performance-driven environment
- Experience managing both new and pre-owned vehicle sales
- Strong understanding of sales metrics, gross profit, inventory, and dealership financial performance
- Proven ability to coach, motivate, develop, and hold people accountable
- Strong business judgment and the ability to make decisions using performance information
- Comfortable working with CRM and dealership technology
- Strong communication and interpersonal skills
- Effective conflict-management and negotiation abilities
- Highly organized with the ability to prioritize in a fast-moving environment
- Professional, customer-focused, and commercially minded
- High level of integrity and personal accountability
- Self-directed, resilient, and results-oriented
- Ability to build credibility with employees, customers, peers, and senior leadership
- Previous experience in a formal sales leadership position is required
- Related post-secondary education is considered an asset
What You Can Expect
- Competitive compensation package (The expected annual earning opportunity for this position is $90,000–$130,000)
- Benefits and employee support programs
- Opportunities for professional development
- Leadership and career advancement opportunities
- Employee recognition initiatives
- A fast-paced environment with significant opportunity to influence sales performance and team development
Ready for Your Next Opportunity?
If you are an experienced automotive sales leader looking for an opportunity to make an impact, we would like to hear from you. Ready for Your Next Opportunity?
If you are an experienced automotive sales leader looking for an opportunity to make an impact, we would like to hear from you! Apply today to be considered for this opportunity.
Note: This is a confidential search. The organization, dealership, brand affiliation, and specific location are not being disclosed at this stage. Further information will be provided directly to candidates who are selected to move forward in the process.
Pay: $90,000.00-$130,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- Vision care
Experience:
- automotive dealership sales management: 3 years (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
