Publicist
WOW Tech Group
Ottawa, ON
WOW Tech Canada is a member of the WOW Tech Group of companies, one of the world's leading companies in the adult toy market. With our innovative and high-quality brands Womanizer®, We-Vibe®, pjur®, ARCWAVE™ and ROMP™ we delight millions of customers and help them to have a more fulfilling sex life. WOW Tech Group brands are available at thousands of retail locations in over 60 countries around the world.

Why work with us:
We offer competitive salaries along with great benefits:
Company paid health, dental, life and long term disability insurance plans
Company matching contributions to RRSP
$150/year toward fitness activities
We're a small, fun team of professionals that are passionate about developing innovative products and being an industry leader
Our Americas PR and Communications team, based in Ottawa, has an immediate opening for a Publicist to to promote our premium brands in the Americas (US, Canada, Mexico, Central and South America) with campaigns that generate earned media coverage and generate buzz for our sexual health and wellness products throughout the region..

Responsibilities:
Conduct media outreach and PR activities to establish strong relationships with journalists, writers and key influencers in major markets
Develop story angles and stunts to maximize and diversify media/influencer coverage opportunities
Adapt global PR initiatives and overall approach to regional markets to maximize impact
Contribute to and execute integrated marketing-communications plans
Write, edit and proofread brand communications materials
Coordinate activities with global PR/communications teams and agencies
Work with media brand spokespersons and partner resellers to align messaging and secure media coverage
Evaluate opportunities for partnerships and sponsorships
Conduct media monitoring and reporting
Other related responsibilities

Your Qualifications:
Post-secondary degree in communications, journalism, public relations or marketing; ideally a post-graduate certificate in public relations or communications
Passion for sexual health and wellbeing with a keen interest in promoting sex- and pleasure-positivity
Strong engagement with trending social, cultural and media conversations
3-5 years of experience in a publicist role or similar position
An excellent communicator, able to compose and tell compelling brand and product stories
Proven success in achieving coverage across a variety of media outlets; must have experience pitching and placing stories in mainstream media
Experience in planning and execution of PR campaigns and events
Strong copywriting and editing skills
Aptitude in presentation and public speaking
High proficiency in English, Spanish language capabilities an asset
Ability to think creatively and approach communication from new angles
Working knowledge of MS Office; photo and video-editing software is an asset
Ability to travel to the US and internationally approximately 4 times/year
If you are an experienced PR professional with a passion for sexual health and wellness and a keen interest in promoting sex- and pleasure-positivity, send us your resume - we'd love to hear from you! To learn more about WOW Tech Group and our brands, visit wowtech.com.

At WOW Tech Group we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations due to disability to ensure an equal opportunity to participate in our recruitment and selection process. If you require an accommodation, please notify your Recruiter once you have been selected for an interview.

Please note: the final stage of our recruitment process includes completion of employment reference checks and a criminal record check.

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