Overview
The Marketing Specialist at Thuram Healthcare Services Inc. plays a critical field-based role focused on business development and client acquisition. This position is responsible for actively identifying and securing staffing contracts by building strong relationships with healthcare facilities across the region, including retirement homes, long-term care facilities, and hospitals.
The role requires consistent in-person visits to healthcare institutions in North Bay, Sturgeon Falls, Sudbury, Parry Sound, and surrounding areas to promote the company’s staffing solutions. The Marketing Specialist is expected to understand client staffing needs, present tailored service offerings, and position Thuram Healthcare Services as a reliable and efficient staffing partner.
This is not a passive or desk-based marketing role. It demands a proactive, results-driven approach where success is measured by the number of contracts secured, partnerships established, and long-term client relationships developed. The ideal candidate must possess strong communication, negotiation, and networking skills, along with a clear understanding of the healthcare staffing landscape.
Ultimately, the Marketing Specialist is responsible for driving revenue growth by expanding the company’s client base and ensuring consistent placement opportunities for healthcare staff.
Duties
- Visit retirement homes, long-term care facilities, and healthcare centers across North Bay, Sturgeon Falls, Parry Sound, Sudbury, and surrounding areas
- Identify and meet decision-makers (administrators, HR, directors of care) to present staffing services
- Generate new business opportunities and convert leads into signed contracts
- Build and maintain strong client relationships for repeat business and long-term partnerships
- Conduct follow-ups, negotiations, and close sales deals effectively
- Maintain a pipeline of prospects and track all activities (meetings, leads, conversions)
- Achieve monthly and quarterly sales targets
- Prepare proposals, pricing discussions, and service agreements
- Coordinate with internal teams to ensure smooth staffing fulfillment after closing deals
- Monitor competitors and identify new market opportunities
- Provide regular reports on sales performance, client visits, and revenue generated.
- Experience
- 3-5 years of experience in sales, business development, or field marketing (preferably in healthcare staffing, recruitment, or service-based industries)
- Proven track record of meeting or exceeding sales targets
- Experience in client acquisition, cold calling, and in-person sales visits
- Strong ability to communicate, negotiate, and close deals confidently
- Comfortable traveling frequently to retirement homes and healthcare facilities across assigned regions
- Ability to identify and engage with decision-makers (administrators, HR, management)
- Self-motivated with a results-driven mindset and ability to work independently without constant supervision
- Basic knowledge of healthcare or staffing industry in Ontario is an asset
- Valid driver’s license and access to a reliable vehicle (mandatory)
- Familiarity with using CRM tools or sales tracking systems is an advantage
Pay: From $25.00 per hour
Work Location: In person
