***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***
Executive Director, Business Development and Marketing
Business Development Department
Museum Operations Division
Full Time, Regular Opportunity
Band 5
Annual Salary Range: $126,100.02 - $161,000.02
Location: Victoria, RBCM Downtown
The Royal BC Museum, which includes BC Archives and IMAX® Victoria, is one of the oldest continually operating museums in Canada. A cultural centre of learning and research, it strives to broaden our understanding of British Columbia through collections, exhibits, outreach and community engagement. The museum celebrates the province’s diverse landscapes and the lives of the people who live here, enables research and knowledge sharing that advances our understanding of our world, and provides a dynamic place for discussion and reflection. IMAX® Victoria delivers educational and entertaining experiences that accompany the learning journey the museum offers.
The Royal BC Museum is located on the traditional territory of the Lekwungen peoples, known today as the Songhees and Xwsepsum Nations
Department Overview
The Business Development and Marketing department is responsible for commercial revenue development, strategy, diversification, expansion and management strategies for RBCM. This includes museum admissions, annual membership, corporate sponsorship, private venue rentals, events, and IMAX theatre operations. The team also conducts market research, develops digital content, and builds and delivers promotional strategies that contribute to the RBCM’s visitor experience, brand reputation, sustainability and success. The department is responsible for:
- Museum and IMAX admissions and attendance growth
- Museum and IMAX annual memberships and giving
- Corporate sponsorships and philanthropic partnerships
- Retail, including the IMAX gift shop and concession
- Private venue rentals, tours and public events
- Marketing exhibitions, events and programming
- Digital initiatives, including social media
- Promotional campaigns
Job Overview
The Executive Director of Business Development and Marketing (ED BDM) provides vision and leadership for designing and implementing business development and marketing strategies for the Royal BC Museum. Reporting to the Vice President, Museum Operations and Executive Financial Officer, the position will be responsible for developing the RBCM’s comprehensive commercial revenue strategy, which ensures revenue-generating programs at the museum achieve or exceed revenue targets. In addition to achieving revenue targets, the position is responsible for ensuring revenue programs support the RBCM’s mandate and mission, including its commitment to reconciliation, accessibility, inclusion, and service to the people of BC. The strategy also will include opportunities to generate commercial revenue at the RBCM's newest campus, the Provincial Archives, Research and Collections building, which opens in 2027.
The ED BDM works collaboratively with other senior leaders across the organization to ensure alignment and integration of the revenue and business development strategy with other resourcing and operational priorities at the museum.
To learn more about the duties and requirements of this role, please review the job profile in detail.
Before you apply for this position, you must meet the eligibility requirements. To be eligible to work in Canada, you must be a Canadian citizen or permanent resident of Canada or authorized in writing to work in Canada under the federal Immigration Act. Eligibility to work in Canada is granted through citizenship, permanent resident status, or a work permit.
An eligibility list may be established for future temporary and/or permanent vacancies.
How to Apply:
Your application must clearly demonstrate how you meet the job requirements listed in the job profile. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying on.
Please submit your resume and cover letter in pdf format by Sunday August 9, 2026, at 11:59 pm (PST) with the following subject line: “Last Name, First Name, RB2026-10 Executive Director Business Development and Marketing” via email to: [email protected]
Additional Information:
This position requires a Criminal Records Check under the BC Public Service Screening Policy and the Criminal Records Review Act. All applicants must be legally entitled to work in Canada (i.e., have Canadian citizenship or permanent resident status).
The Indigenous Applicant Advisory Service is available to Indigenous (First Nations [status or non-status], Inuit or Métis) applicants originating from the land now known as Canada, seeking work or already employed in the BC Public Service. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.
The Royal BC Museum, Archives and IMAX Victoria celebrate culture and history, sharing the stories of British Columbia in ways that enlighten, stimulate and inspire. Through research and learning, we strive to broaden understanding of our province and inspire curiosity and wonder. Located in Victoria on the traditional territory of the Lekwungen (Songhees and Xwsepsum Nations), we are proud to welcome 800,000 visitors annually.
We are committed to creating a diverse workplace where everyone is celebrated.
As an inclusive and accessible employer, please advise People, Culture and Workplace Strategies of any accommodations required to assist you to ensure equitable participation in this hiring process.
DO NOT submit your application for this position through the BC Government Hiring Centre website. Applications submitted through the BC Government Hiring Centre will not be considered.
