Description de l'entreprise
ARE YOU CUT OUT FOR KENNY U-PULL ?
Get ready to immerse yourself in a professional playground of cars.
Become our clients’ ally to provide the best customer service. At Kenny U-Pull, we adhere to high operational standards to maintain an organized and efficient workspace where we repurpose cars and their parts to give them a second life. Join our team in one of North America’s leading companies in the self-service auto part industry.
It’s simple: we do it right. We aim for excellence.
Description du poste
Reporting to the Digital Marketing Manager, the Specialist will actively contribute to the deployment and success of digital marketing activities for the Kenny U-Pull division.
SUMMARY: Your mission will be to increase the volume of prospects looking to sell their vehicle. Your creativity, attention to detail, and analytical understanding will be a great asset in helping you succeed in this position. In your daily work, you will be required to:
Create, analyze and optimize paid search campaigns to maximize ROAS;
Perform ongoing optimization including: keyword expansion, negative keyword development, bid management, ad copy creation and landing page optimization;
Research and analyze competitor ads and strategies;
Create landing pages;
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile variances;
Track, report and analyze performance of SEM initiatives and campaigns;
Conduct testing, collect and analyze data, identify trends and insights;
Deploy and implement multiple special projects;
Analyze digital marketing data and present reports with recommendations to the management team;
Recommend and implement digital management tools to increase customer traffic and conversion rates.
More than 2 years of experience and success in managing PPC Adwords campaigns;
Google Ads certified (asset) and be knowledgeable about performance marketing, conversion optimization and online customer acquisition;
Be aware of the latest trends and best practices in search engine marketing;
Have experience with website analytics tools (e.g. Google Analytics, SEMrush);
Strong analytical skills and experience in SEM reporting;
Experience with social media, traditional media and digital media;
Ability to work with data management tools;
Knowledge of SEO (asset);
Knowledge of web design (asset);
Excellent oral and written skills in French and English.
Resourcefulness and autonomy;
Work schedule: Monday to Friday, 40 hours per week;
Full time, permanent position;
Opportunities for advancement;
Group insurance after 3 months;
Group RRSP after 6 months;
Across from Carrefour Laval;
American Iron & Steel Company and its subsidiaries offer equal employment opportunities to all. Only those selected for interviews will be contacted.