Senior Automotive BDC Representative
KAR Auto Sales – Mississauga, ON
Full-Time | In-Person
Expected Compensation: $50,000–$65,000+ per year
About the Role
KAR Auto Sales is looking for an experienced automotive BDC professional to join our growing dealership and help us build a high-performing lead management and appointment-setting process.
We are actively investing in our marketing and lead generation and want to make sure every opportunity is handled quickly, professionally and consistently.
This is not an entry-level BDC position.
We are looking for someone who has previous automotive dealership BDC or internet sales experience and understands what it takes to turn online inquiries, phone calls and aged opportunities into real showroom traffic.
The right person should be able to come in with proven BDC experience, execute from day one and also help us improve our processes as we grow.
Our goal is simple: no good lead should be wasted.
What You'll Be Doing
You will be responsible for managing the top of our sales funnel and maximizing the opportunities generated by the dealership.
Your responsibilities will include:
- Responding quickly to new internet and phone leads
- Calling, texting and emailing prospective customers
- Converting inquiries into qualified dealership appointments
- Confirming upcoming appointments
- Following up immediately with missed appointments
- Re-engaging customers who previously expressed interest
- Working unsold and aged opportunities within the CRM
- Maintaining accurate and detailed CRM notes
- Ensuring follow-up tasks are completed consistently
- Providing salespeople with clear notes and customer information before appointments
- Recognizing when a customer should be transferred to a salesperson or manager
- Working closely with dealership management and the sales team
- Helping establish effective scripts, processes and follow-up schedules
- Identifying opportunities being lost within the sales funnel
- Tracking appointments, shows and resulting vehicle sales
- Continuously working to improve lead-to-appointment and lead-to-sale conversion
What We're Looking For
Previous automotive dealership BDC, internet sales or dealership lead-management experience is required.
We want someone who already understands:
- Speed-to-lead
- Automotive internet leads
- Dealership CRM systems
- Appointment setting
- Appointment confirmation
- Show-rate management
- No-show recovery
- Persistent lead follow-up
- Aged-lead reactivation
- Phone, SMS and email communication
- Lead-to-sale conversion
- Proper CRM documentation and task management
We are particularly interested in candidates who have worked within a successful automotive BDC and can bring proven habits, processes and ideas to our dealership.
The Right Person
You are:
- Highly organized
- Confident and professional on the phone
- Strong through text and email
- Persistent without being pushy
- Comfortable handling a high volume of customer communication
- Competitive and motivated by measurable results
- Disciplined about CRM usage and follow-up
- Able to prioritize fresh leads while continuing to work existing opportunities
- Comfortable being held accountable to performance targets
- Proactive and willing to find opportunities rather than wait for them
- Able to work effectively with salespeople and management
How Success Will Be Measured
This is a performance-driven position.
Key performance indicators will include:
- Lead response time
- Contact rate
- Appointments set
- Appointment show rate
- No-show recovery
- Aged-lead reactivation
- BDC-generated vehicle sales
- Overall lead-to-sale conversion
We are not looking for someone to simply make a high number of calls or book low-quality appointments.
We care about results.
The objective is to create meaningful customer conversations, qualified appointments, showroom traffic and ultimately more vehicle sales.
Compensation
Expected annual compensation: $50,000–$65,000+
Compensation consists of:
- Competitive base salary
- Performance-based incentives
- Bonuses tied to measurable BDC results
- Uncapped earning potential for exceptional performance
Performance incentives will reward results such as qualified appointments, appointment shows and BDC-generated vehicle sales.
Why KAR Auto Sales?
KAR Auto Sales is entering an important stage of growth.
We are investing in our marketing, lead-generation capabilities and sales processes, and we want an experienced BDC professional to be an important part of that growth.
This is an opportunity to do more than sit at a desk and follow a script.
We want someone who can execute every day while also helping us develop a stronger BDC operation.
As our dealership, marketing and lead volume continue to grow, there will be an opportunity for the right person to grow with the role.
Requirements
- Previous automotive dealership BDC, internet sales or comparable dealership lead-management experience
- Previous experience using a dealership CRM
- Strong telephone, SMS and email communication skills
- Strong organizational and follow-up skills
- Ability to work full-time in person at our Mississauga dealership
2+ years of automotive BDC experience is preferred.
If you have proven automotive BDC experience, understand how to convert dealership leads into appointments and want the opportunity to help build a growing BDC operation, we'd like to hear from you.
Please apply with your resume and details of your previous automotive BDC experience.
Pay: $49,967.93-$69,186.36 per year
Application question(s):
- What dealerships have you worked in?
Experience:
Work Location: In person
