Location:
Vancouver, BC, CA, V6B 0M3 Toronto, ON, CA Calgary, AB, CA Montréal, QC, CA
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Req ID: 55229
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
Join our team
#LI-REMOTE
We are looking for a results-driven Marketing Manager to program manage the end-to-end execution of our offer and pricing strategy across one of TELUS’ most significant growth opportunities - Home Internet in Eastern Canada. Expanding our market penetration in Eastern Canada is a critical priority, and this role plays a pivotal part in turning strategy into market reality.
In this role, you will fully own the offer execution lifecycle, serving as the central program manager responsible for Go-To-Market (GTM) readiness, offer suite management, performance monitoring and competitive movement tracking.
What you will do
Offer Execution & Program Management
You will lead the work plans, documentation, and end-to-end execution for bringing new customer acquisition offers to market.
Translate the offer strategy to a robust launch plan to be executed in sales channels and marketing campaigns
Collaborate closely with product, systems, and offer configuration teams to define requirements, prioritize delivery, and ensure offers are built, tested, and launched on time
Manage the new customer acquisition offer suite, continuously optimizing based on performance insights and customer behaviour
Present training and communication materials to internal and external stakeholders to ensure seamless delivery of new promotional offers
Solicit and summarize feedback to continuously troubleshoot, resolve technical roadblocks and improve overall loading and revenue outcomes
Competitive Tracking & Performance Analysis
Design, build, and maintain an integrated dashboard that synthesizes competitive movements and market research within the Eastern Canada wireline landscape
Evaluate competitor promotional tactics and present clear, data-driven insights regarding their impact on our performance and support response recommendations
Frequently audit customer accounts to ensure promotional offers are being applied correctly in the system, troubleshooting issues and developing solutions when discrepancies arise
Support financial and business performance analysis to ensure health across our portfolio P&L
Qualifications
What you bring
3-5 years of experience in marketing, program management, or business analysis, ideally within the telecommunications or technology sectors
Professional written and verbal communication skills in French to effectively support our Quebec market strategy and regional stakeholders is a strong asset
Proven ability to synthesize complex performance data and communicate ideas competently and clearly to cross-functional partners
Comfortable managing end-to-end project timelines, cross-functional work plans, and program-specific KPIs
Understanding (or rapid ability to learn) financial concepts like revenue, margin, loading volume, and ARPU is a strong asset
Intermediate knowledge of English is required because you will most of the time interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.
Salary Range: $70,000-$120,000
Performance Bonus or Sales Incentive Plan: 12%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
