Position Overview
UP Vertical Farms Ltd. is seeking a creative, organized, and results-driven on-site Marketing & Graphic Design Supervisor to support brand awareness, audience engagement, and marketing initiatives.
The successful candidate will develop and manage social media content, support digital marketing campaigns, monitor performance metrics, and help strengthen UP Vertical Farms' online presence. Working closely with the Sales and Marketing team, this role supports promotional activities, content creation, community engagement, and corporate communications.
Work is performed primarily on-site and in accordance with established corporate policies and objectives. Occasional evenings or weekends may be required for events, content creation, or promotional activities.
Our Commitment to Diversity, Equity, and Inclusion
- UP Vertical Farms is committed to fostering a diverse, equitable, and inclusive workplace that reflects and respects the communities we serve. Guided by the principles of Human Rights, we ensure that all individuals are treated with dignity and free from discrimination based on race, colour, ancestry, place of origin, political belief, religion, marital or family status, disability, sex, sexual orientation, gender identity or expression, age, or any other protected characteristic. We believe that embracing different perspectives strengthens our team, drives innovation, and allows every employee to reach their full potential in a safe, supportive, and respectful environment.
Duties and Responsibilities
Include but are not limited to:
- Leading creative development and management for all media types, including rich media, photography and video.
- Develop product packaging, graphics, labels; signage, posters, branded merchandise, trade show materials, vehicle wraps, and other promotional materials.
- Executing on new marketing campaigns, working with parties internally and externally, to meet measurable goals such as increasing web traffic by 15%
- Planning and creating direction for online and website development, email, physical, and display campaigns.
- Engaging key stakeholders across multiple groups and gaining buy-in and support for new initiatives and multi-channel projects.
- Tracking social media analytics and maintaining a social media calendar.
- Collaborating with social media partners or influencers when they are available to assign content production and release.
- Bringing forward new ideas and partnerships for engaging consumers through all channels.
- Reviewing web, mobile, and social media analytics daily, weekly, and monthly to optimize platform growth and achieve campaign targets.
- Updating information about the business as required (hours of operation, rate changes, announcements, etc) through physical signage, website, Google listing, LinkedIn, etc.
- Training staff on social media, web, and digital marketing tools, analytics, and best practices.
- Coordinating with other departments on marketing initiatives.
- Coordinating, recruiting and curating user generated content on all platforms.
- Monitoring web, social media and broadcast for promotable content for all platforms.
- Creating event and tradeshow creative materials, including event sign-up pages and related physical and digital assets, to ensure the audience is well-informed.
- Managing event logistics, including coordinating with vendors, creating budgets, and overseeing post-event analysis and reporting.
- Performing administrative duties to keep asset files, event logistics, calendars, and documentation up to date and organized.
- Support grant funding opportunities.
- Manage and update retailer and merchandising portals (e.g., Sysco, Gordon Foods, RangeMe, GS1, etc.)
- Support ERP and EDI-related marketing and product data processes
- Maintaining accurate records for marketing budgets and expenditures.
- Perform pickups and deliveries as required.
- Perform other duties as assigned
Qualifications
- Diploma or Bachelor's Degree in Marketing, Graphic Design, Communications, Public Relations, Digital Media or a related field.
- Bachelor's Degree in Marketing, Graphic Design, Communications, Public Relations, Digital Media or a related field plus related experience in web based content development and digital communications is preferred; imaging social media presence for intermediate sized organizations; display ad serving, and media formats (including rich media and video).
- Experience with food preparation, styling, and presentation for photography, videography, and social media content creation.
- Certifications such as Google Analytics, HubSpot, or Facebook Blueprint are an asset.
- Demonstrated ability to research, collect information, write, revise, and edit copy for a variety of uses and audiences.
- Proven ability to establish and maintain positive working relationships with staff, cultural and tourism/attraction community members, media, and the public.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- At least 2 years of prior experience in a similar position.
- At least 1 year of prior experience in graphic design and videography.
- Must be able to work in Canada.
- Excellent written and verbal communication skills in English.
Knowledge and Skills
- Considerable knowledge of the principles, practices, and techniques used in preparing promotional material for diverse channels.
- Strong knowledge of sales, inbound and outbound marketing methodologies, and audience segmentation.
- Expertise in methods, materials, techniques, tools, and equipment related to digital marketing. Examples include:
1. SEO-SEM strategies
2. Social media content creation and strategy
3. Google Analytics and reporting
4. Eventbrite, Facebook ad buying, and email marketing tools (e.g., Mailerlite)
5. Intermediate proficiency with Adobe Creative Suite or Canva
6. Familiarity with WordPress and Hootsuite
- Working knowledge of advertising and promotional methods, procedures, and materials used by cultural organizations.
- Awareness of emerging marketing technologies such as AI-driven content, influencer collaboration, and chatbots.
- Some knowledge of astronomy, space technology, and the Space Centre’s facilities and equipment capabilities.
- Some knowledge of budget preparation and control.
- Strong metrics tracking skills and ability to use data to drive decision-making.
- Ability to work independently and with minimal guidance.
- Conflict resolution skills and ability to maintain confidentiality in all aspects of work.
- Ability to work effectively under time constraints in fast-paced situations.
- Strong adaptability, teamwork, and problem-solving abilities.
- Demonstrated ability to draft communication tailored for children and adult audiences.
- Commitment to aligning with the Space Centre’s mission and values.
- Willingness to work flexible hours, including occasional evenings or weekends, for social media and event-related duties.
- Adobe Creative Control
- Ability to successfully complete required training.
Working conditions
- Must be able to work on-site at UP Vertical Farms.
- Occasional weekend/evening availabilities for social media, events, etc
- Work atmosphere is professional and cordial.
- Occasional evenings or weekends onsite or travel required for promotional events, social media posts, sales meetings or retail/wholesale activations or as per business requirements.
Compensation and Benefits:
- Starting Salary Range: $26.44-$28.84 per hour, commensurate with experience.
- Extended health care, dental care, vision care, and life insurance.
- On-site parking.
Work schedule:
- Full-time: Monday-Fridays
- Mornings, Days, evenings shifts or weekend shifts based on operational requirements.
- Shift times may vary depending on business requirements.
Training:
- On-site and on-the-job training
To Apply:
Email Resume and Marketing Portfolio to the HR and Administration Manager: [email protected]
Pay: $55,000.00-$60,000.00 per year
Benefits:
- Disability insurance
- Life insurance
- On-site parking
Work Location: In person
