There are 2 lecture sections available in this posting (3 unit course)
This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework.
Department: W Booth School of Engineering Practice and Technology
Term: 2
Course Code: GENTECH 4MB3
# of Units: 3 each section
Course Name: FUNDAMENTALS OF MARKETING
C01 Th 6:30 - 9:30pm
C02 Tu 2:30 - 4:20 pm/ Th 10:30 - 11:20am
Stipend: $8,100 each section
This course is delivered in an online format
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