The Future Students Coordinator – Programs & Events, works as an integral member of the Future Students team under the direction of the Manager, Student Recruitment and oversees all on campus events and programs for the Future Students team. The coordinator plays a lead role by planning, implementing and analyzing campus-based recruitment events and activities which includes the supervision of Student Ambassadors and Co-op students involved in recruitment event planning work. The coordinator ensures that all visitors to campus receive a rich campus experience through centrally coordinated events and by supporting and enhancing the collective recruitment efforts of TRU campus partners. As the coordinator of programs, this role liaises extensively with our external partners in local school districts to develop and enhance dual credit and campus visit programs. This position supports the broader recruitment team by recruiting prospective students through online and in person activity.
MAJOR DUTIES & RESPONSIBILITIES
- Cultivates and maintains relationships with campus stakeholders (Deans, Associate Deans, Marketing & Communications, members of the Recruitment Working Group, etc.).
- Attends meetings and committees (TRU Recruitment Working Group) as appropriate to catalogue and support recruitment activities with other campus units.
- Provides leadership and supervision of Future Student Ambassadors, Co-op students, work study and event volunteers. This includes hiring, overseeing training, planning, assigning, and checking work (as it relates to recruitment events and programs), providing feedback, making recommendations for training and development, provides input in the preparation of evaluations.
- Designs and implements initiatives to increase the number of prospective students visiting TRU from within and outside of the local area.
- Customizes electronic content for targeted audiences, updates recruitment materials and publications, conducts research, maintains prospect and counsellor contact lists, writes communications, and develops presentations. This involves working with various internal stakeholders (i.e. Admissions, Academic Advising, Marketing-Communications, Faculty offices, etc.).
- Coordinates and oversees events at TRU that focus on effective recruitment, conversion and stakeholder relationship building including Spring and Fall Open Houses and the TRU Campus Tour program.
- Manages the scheduling and confirming large student group and counsellor visits and advisory groups, making group travel arrangements, booking TRU presentation space, establish and manage guest lists, workflow and budget for all events, scheduling faculty or other presenters, communicating through appropriate marketing channels, developing invitation and guest lists, issuing invitations, accepting and recording replies/registrations, creating event itinerary and content, and coordinating the work of others.
- Coordinates the involvement of internal service providers including, but not limited to, marketing and communications, media services, facilities, janitorial, security, campus food services and conference services to deliver requirements for events.
- Conducts appropriate follow-up through contacts made with prospective students and educators during on campus visits. Evaluates the outcomes of various recruiting events, prepares reports in a timely manner, and makes recommendations for changes or improvements to the Manager. Reports to the Manager on such matters as observations of market trends, and competitors' activities.
- Inputs, tracks, compiles and reports statistical information on recruitment initiatives and provides feedback on recruitment activities and student interest.
- Complies, organizes and processes sensitive student prospect data through the FSO CRM to identify conversion as it relates to recruitment events and programs. Generates reports for patterns and prospect funnel trends.
- Alongside the Student Recruitment Coordinators (Systems & Communications and Recruitment) develops and manages prospect student communications in the CRM and social media for the FSO team. This includes writing and creating content. Communication may be email, SMS or social media messaging.
- Facilitates dual credit programs such as TRU Start alongside admissions, systems and district partners.
- Performs duties as a Future Student Advisor as required.
REPORTS TO
Manager, Strategic Enrolment Initiatives
