The primary accountability of this position is to create and execute a strategic product packaging support plan in accordance with the wealth solutions business strategies, to align with partners across Group, Individual, Marketing, Advisor Networks, Fund Dealer, Digital and CX to effectively position Canada Life wealth solutions and services to advisors and clients. The goal is to maximize segment sales and competitive positioning to achieve various business group objectives.
This role reports directly to the Senior Vice-President, Wealth Solutions and will have approximately 3 to 5 direct reports. As a senior member of the Wealth Solutions team, this position is also expected to develop, support deliver Individual Customer manifesto.
Product Support & Strategy
Develop, implement and manage a strategic product support plan to ensure strategic business unit goals and objectives are met in the Canada Life
Manage all communications for and into the Wealth Solutions group including product announcements, collaboration with Marketing and Distribution partners
Act as subject matter expert on the product positioning and make recommendations on the development and implementation of wealth product support strategies and plans for the Canada Life Wealth Solution products and services
Coaching and helping to guide key partner groups to deliver client-centric, value-add wealth solutions results
Build and maintain a high level of understanding within the fund peer group and key competitors
Stay ahead of rapidly evolving financial services industry trends to ensure our wealth offering is prominent and effectively positioned in the market
Develop and manage strong relationships with Marketing, Advisor Networks, Group Business line, Fund Dealer and CX / Digital teams
Be the key point of contact within the Wealth Solutions team to develop and contribute to key messaging for wealth solutions/services positioning in conjunction with internal partners
Work closely with marketing and distribution counterparts to provide product updates and market insights
Contribute to new product development process ensuring the competitive and strategic positioning of the company’s products within the Canada Life product shelf
Managing budgets, resources and timing among several interactive projects and activities.
Partner Relationship Management (Internal & External):
Develop strong partnership with Sales leaders and their teams to gain deep insight into their client needs and continuously identify areas to enhance the client/advisor experience
Comprehensive practical and theoretical knowledge in the field of financial services mutual fund / managed programs positioning
Partner with Marketing, CX, Distribution and Digital to develop and execute strategies that meet the product and client needs
Work with our Group business partners to incorporate individual wealth solutions into their business growth strategies
Develop strong strategic partnerships with Executives across Canada Life including: Compliance, Distribution, Marketing, Digital, Group Business and our Dealer
Product Management, Design and Development:
Ensure the appropriate feedback is provided to business delivery leaders and strategic business units to ensure the needs are met when developing products, services and support
Work with industry and internal research partners for market insights to monitor competitive product and service developments
Be the main point of contact for Wealth Solutions to coordinate all product launch activities for all wealth product and service initiatives
Participate in the Wealth Solutions Senior Management group to develop, support and deliver Individual Customers manifesto
Provide analysis, information and support to senior management
Develop and manage staff in unit (including hiring, training, organizing, managing performance issues, termination)
Negotiate the assistance of various departments so that initiatives are completed on time, on budget and delivered effectively
Participate in various committees as required, representing the company and industry
Qualifications & Capabilities:
A University degree supplemented by extensive experience in financial services products, marketing and strategic business processes
At least 10-15 years’ experience in the financial services industry with extensive product and/or distribution knowledge
IFIC or Canadian Securities Course an asset
Proven sales and marketing skills, acquired in the financial industry
Proven analytical and project management abilities to establish work plans and/or procedures covering a variety of related tasks or routine projects.
Strong creative and conceptual thinker with a track record of leading innovative marketing and sales campaigns.
Extensive experience managing complex projects with multiple stakeholders and tight timelines
Ability to manage multiple projects with a strategic view of overall program and business strategy
Strong management and leadership skills
Ability to creatively modify approaches suited to the circumstances of each problem
Strong knowledge of the Investment Advisor / Financial Planner client needs and ability to position material / message content to meet client needs.
Extensive knowledge of the financial services retail distribution, group business and asset management businesses, with a strong understanding of advisor needs across retail and 3rd party financial advisors
Experience building and managing relationships within a matrix organization.
Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.
As of January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 13 million customer relationships from coast to coast to coast.
Discover your opportunity….Apply today!
Canada Life offers competitive compensation, great benefits such as medical, dental, life insurance, wellness account and personal days not to mention onsite cafeteria and fitness in our head office facilities. If you’d like to join our team submit your information online and introduce yourself.
Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.
We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.