Digital Marketing Specialist
Our purpose:
Guiding the fight against homelessness.
Calgary Homeless Foundation commits to guide the fight against homelessness. We are uniquely positioned within the system of care to observe the many complicating factors that affect those faced with or experiencing homelessness. Our broad line of sight gives us a deep understanding of the cause-and-effect dynamics of homelessness. This insight, delivered as an arm’s length advisor, enables us to inspire governments, service providers and our community to undertake a shared responsibility to maximize our collective impact in the fight against homelessness.
We are action-oriented individuals who demonstrate the behaviors of strong leaders, have an unshaken belief in our purpose and are dedicated to executing on our strategy. We choose to bring our professional expertise and personal talents to the non-profit sector, adding value to the community. We work collaboratively with others in a strong team environment and demonstrate flexibility in organizing and undertaking work. We show a high degree of initiative, discernment, and resourcefulness. We exhibit excellent communication and relational skills and demonstrate thoughtfulness and intelligence in decision-making. Most importantly, we are focused on creating positive outcomes for people experiencing homelessness. We are excited for passionate, forward-thinking, entrepreneurial, and talented people to join our team.
The Position
We are looking for a creative, curious, and organized team player that wants to grow their communication and marketing skills while supporting CHF’s purpose to guide the fight against homelessness. This includes all things social media and website: reporting on it, creating and updating content and being a champion of trying new things. You will have lots of opportunity to coordinate and collaborate with other CHF departments, external stakeholders and vendors while supporting CHF’s purpose and ambition. This position reports to the Director, Stakeholder Engagement.
Areas of Accountability
Working with other members of the Stakeholder Engagement department, the Digital Marketing Specialist is responsible for the following:
- Plan, research and create story ideas and content for internal and external audiences that are timely and relevant and posted across all digital platforms
- Develop and maintain the content calendar for digital platforms allowing CHF to strategically plan communications
- Oversee all social media and website content, aligning it with overall strategic direction of Stakeholder Engagement
- Maintains and updates social media (Twitter, Facebook, LinkedIn, and YouTube), websites and intranet and reports on each of them including back-end updates
- Lead and maintain website analytics including Google, UTMs and QR codes utilization
- Take, create, and edit photos, videos, and audio communications
- Create reports on the growth and analytics of campaigns across various digital platforms
- Coordinate with external suppliers involved in communication/publication initiatives to ensure projects are completed on time and to the expected standard
- Collaborate with your team to brainstorm and execute communications and marketing activities in a creative way
- Develop and maintain the organization's collateral as required
- Provide event planning support to conferences, sponsorships and other general events as necessary
- Support communication activities as assigned by the Director, Stakeholder Engagement.
Required Education and Experience
The ideal candidate will have the following qualifications:
- Post-secondary credential in communications, marketing, or public relations
- A minimum of 3-5 years’ experience in a marketing and communications role
- Demonstrated experience in managing social media, creating posts, tracking, and reporting analytics
- Strong skills with graphic design, video and photography
- Proficient with a Content Management System (CMS) to update website content (WordPress, Squarespace, or other)
- Excellent project management and organizational skills with the ability to work on multiple projects simultaneously in a deadline sensitive environment
- Ability to work autonomously as well as in a collaborative team with an openness to share information, knowledge, and experience
- Exceptional communication skills, both verbal and written for multiple mediums
- Strong computer skills (i.e.: Microsoft Word, PowerPoint, Adobe Creative Suite, WordPress, Sprout, etc.)
- Occasionally, some after hours/weekend events will take place requiring your participation and support outside of normal working hours
Position Competency Requirements
Willing to commit to our purpose and ambition by:
TAKING ACCOUNTABILITY FOR GUIDING THE FIGHT AGAINST HOMELESSNESS
- I regularly share our Purpose and Ambition and make decisions that move us toward it.
- I follow through on my commitments to earn the trust of my colleagues and community partners.
- I identify obstacles, admit my mistakes, and take ownership of solutions.
FOSTERING A GROWTH MINDSET
- I regularly seek new information and leverage data to inform my solutions and decisions.
- I treat mistakes as learning opportunities and focus myself and others on improving future results.
- I consider how I may have contributed to problems and regularly seek feedback to discover how I can improve.
- I accept ambiguity and take action to move us in the direction of our goals without waiting for perfect information.
EMPOWERING OTHERS TO SUCCEED
- I articulate and agree upon clear expectations and desired results.
- I meet regularly with my key internal and external stakeholders to ensure they have what they need from me to succeed.
- I eliminate organizational constraints that hold people back.
COLLABORATING FOR GREATER IMPACT
- I proactively collaborate with others and incorporate their input into solutions.
- I respect the unique strengths and agency of others by encouraging them to propose solutions and make decisions.
- I have the courage to share difficult perspectives directly, respectfully, and in a timely manner, and I encourage others to do the same.
- I am willing to change my perspective when presented with new information.
CHF offers a competitive compensation package including paid vacation, benefits and an Employee Savings Plan. Please note that Calgary Homeless Foundation requires the successful candidate to provide a police information check as a condition of employment
Calgary Homeless Foundation is committed to creating and fostering a diverse, inclusive and equitable work environment that, celebrates, accepts, and supports the diversity of our employees and the people and organizations that we serve.
Please note that Calgary Homeless Foundation requires the successful candidate to provide a police information and vulnerable sector check as a condition of employment
