Marketing Communications Specialist
Black Earth Humic LP
Calgary, AB

Black Earth Humic is a progressive manufacturer and distributor of soil amendment products for use in all types of production agriculture. Our channel partners and farm clients are committed to increasing yields & profitability through improved nutrient efficiency and soil health. We are currently seeking an experienced marketing professional to join our growing team as Marketing Director.

Based at our office in Calgary and reporting to the Director, Sales & Marketing, the Marketing Director will play a key role in development and implementation of marketing strategies in both domestic and international markets. The responsibilities of the role will include, but not be limited to:

  • Driving brand awareness through all social media accounts
  • Overseeing & updating the company website and social media accounts
  • Developing measurable social media marketing strategies
  • Collaborating with sales team to develop regional and global marketing campaigns and activities
  • Developing content for advertising on print and digital platforms
  • Execute branding strategies and develop new product marketing strategies
  • Communicating marketing programs & activities to field reps and channel partners
  • Event strategy and planning to ensure maximum ROI
  • Overseeing marketing-related aspects of a budget
  • Craft and design regular newsletters with company updates
  • Measure ROI of marketing campaigns
  • Join and contribute to industry related social media platforms
  • Knowledge of SEO and Google analytics
  • Experience with marketing campaigns on social media
  • Opportunity to develop education program in conjunction with partners

The successful candidate will possess the following traits & qualifications:

  • Minimum 4 years’ experience in a related role
  • BSC in Marketing, Communications or relevant field
  • Experience managing web content and social media accounts
  • Highly developed written & verbal communication skills
  • Experience in brand development and strategic market development
  • Proficiency in Microsoft Office programs (Word, Excel, PowerPoint)
  • Efficient time management skills; proven abilities in prioritizing, organizing and planning to meet deadlines
  • A high degree of self-motivation, ability to function effectively both independently and in team environments

What we Offer:

  • Competitive compensation plan
  • Health and Dental benefits
  • Internal & external training opportunities
  • On-site gym
  • A GREAT working environment with a team that wants you to succeed!

Job Type: Full-time

Education:

  • Secondary School (Preferred)

Location:

  • Calgary, AB (Preferred)

Licence:

  • Driver's Licence (Preferred)

Language:

  • English (Preferred)