Sales Manager - Protective Solutions
Norseman Inc.
Langley, BC

Norseman is looking for a Sales Manager for our Protective Solutions business unit located in Langley, BC. The incumbent will be responsible for the sales of foam applications in several key markets, including Health & Medical, OEM, Protective Packaging, Marine, Sports & Leisure, and Military/Defense.

This position responsible for the development and performance of all sales activities and new business development in the Protective Solutions Business. Staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and sales growth. Establishes plans and strategies to expand the customer base in the market area.


  • Develops an effective strategies to increase revenue growth and market share
  • Lead sales team in the development of their sales pipeline and ensure consistent opportunity capture
  • Lead sales team in new business development and share of wallet
  • Monitor trends and changes in the Protective Solutions industry, maintain current knowledge about the competition, market threats and challenges
  • Develops a sales plan, budget and strategy for the market to meet company sales goals and profitability.
  • Initiates and coordinates development of action plans to penetrate new markets.
  • Provides timely feedback to senior management regarding sales revenue and targets
  • Responds to customer quotes with competitive pricing while maintaining proper profit margins.
  • Establishes and develops customer specific pricing, terms, and conditions in the Protective Solutions business in conjunction with Sales and Finance management
  • Maintains and record accurate records of all pricings, sales, and activity for all direct reports
  • Ensure RFP identification and lead the proposal process for RFP responses
  • Monitor sales expenses to meet budgetary guidelines.
  • Maintains and increases network in the market area to generate customer growth.
  • Ensures that all Sales Representative meet or exceed all standard sales activity through pipeline reporting.
  • Collaborates with the Operations team to ensure production can meet sales activities
  • Assists in the development and implementation of marketing plans as needed
  • Supervises, trains, develops, mentors and motivates new and existing staff
  • Collaborating with marketing and support the marketing strategy that promote sales


  • 5+ years working in the foam industry within a Senior Management and Business Development role
  • Advanced technical knowledge of foam materials and their application variables
  • Extensive knowledge of market dynamics in the foam fabrication industry and related markets
  • Bachelors of Business Administration degree, diploma or equivalent preferred
  • Business strategy and market development expertise with deep analytical and business modeling skills
  • Proven record of accomplishments in delivering quantifiable impact to both the top and bottom line
  • Computer and software proficiency MS Office Suite, CRM, database management – Salesforce, etc.)

Work Conditions

  • Travel required up to 40% to visit Norseman branch locations, visit customer base, attend trade shows, conferences, and industry functions.

Job Type: Full-time


  • management: 5 years (Required)
  • Sales: 6 years (Required)
  • Business Development: 6 years (Required)
  • foam manufacturing: 1 year (Preferred)