Coordinator, Social Media & Digital Marketing
Use your creativity to change lives! At the Humane Society, every post, story, campaign, and community connection helps animals receive the care, compassion, and second chances they deserve. We're looking for a dynamic and creative Coordinator, Social Media & Digital Marketing to bring our mission to life through compelling storytelling.
This is more than a marketing role. It's an opportunity to use your talents to inspire action, engage a passionate community, and make a measurable impact on animal welfare every day. Join a team that values innovation, collaboration, professional growth, and meaningful work, where what you create truly matters.
What You Will Be Doing:
· Collaborate with team members to develop and execute the organization's digital marketing and social media strategy.
· Create and deliver content that aligns with communication calendars, campaign objectives, and organizational priorities.
· Plan, develop, and source compelling messaging that reflects The Humane Society's mission, values, and impact.
· Manage, monitor, and grow engagement across all social media platforms and digital content channels.
· Oversee website updates and create engaging, SEO-optimized content that enhances visibility and user experience.
· Troubleshoot and resolve digital media issues to ensure seamless online communications.
· Design and develop impactful written and visual content for digital media, print materials, and other marketing initiatives.
· Capture, produce and edit high-quality photography and videography that showcases our work, community, and animals in our care.
· Ensure all content adheres to brand standards while effectively communicating organizational goals, programs, and services.
· Identify and leverage emerging platforms, trends, and best practices to expand reach, engagement, and audience growth.
· Create relevant, value-driven content for community boards, event calendars, partner networks, and stakeholder platforms.
· Manage online forms and digital resources, ensuring timely and optimal updates.
· Provide live event coverage and visual storytelling through photography and content creation at programs, events, and community initiatives.
· Build, share and nurture an active presence in online communities while developing strategies to increase blog readership and website engagement.
· Utilize analytics and performance data to measure results, identify opportunities, and continuously optimize marketing and communication efforts.
Qualifications & Skill Required:
· Post-secondary graduate in Marketing, Digital Marketing, Communications, Media, or a related field
· Experienced in graphic design and content creation using Canva Pro
· Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, InDesign)
· Experienced in photography/videography and DSLR camera use
· Skilled in writing strategic, brand-aligned content across platforms
· Detail-oriented with strong proofreading and communication skills
· Knowledgeable in social media platforms and tools (Facebook, X, Instagram, YouTube, Vimeo, TikTok, LinkedIn, Hootsuite)
· Comfortable using MS Office, databases, and PowerPoint
· Familiar with web design platforms such as Contentful or WordPress (an asset)
· Analytical, with the ability to produce detailed reports
· Ability to work independently and collaboratively in a fast-paced environment
· Organized, with excellent time management and multitasking abilities
· Possess strong interpersonal and customer service skills
· Highly skilled in Facebook, Google, or Hootsuite
· Hold a valid Ontario driver’s license with access to a reliable vehicle
Working Conditions:
· Work will be conducted at both Kitchener and Stratford locations, with travel to event sites as required
· Available to attend work-related events/fundraisers during evenings or weekends.
· Frequent use of computers and mobile devices; manual dexterity required
· Intermittent physical activity including walking, standing, and sitting.
· Thrive in a fast-paced, mission-driven environment with regular interaction with animals, staff, volunteers, and community members.
The Perks:
· Annual Salary of $40,000- $48,000
· Comprehensive Health & Dental benefits
· Company RRSP Matching
· Employee Assistance Program
· Access to staff pet food program (discounted retail prices)
· Access to staff veterinary services program
· An environment always filled with adorable animals
If this role is calling your name, we look forward to hearing from you! Please forward your resume and cover letter to [email protected]
The Humane Society warmly welcomes applications from people of all backgrounds and groups. We are committed to a culture of inclusivity and collaboration that celebrates diverse perspectives and voices.
The Humane Society is committed to an inclusive, barrier-free work environment. We will provide reasonable accommodation to applicants with disabilities upon request. Please let us know if you require support at any stage of the recruitment process by contacting our Human Resources team at [email protected]
We do not use artificial intelligence or automated decision-making to screen or select candidates for this position. All applications are reviewed by our recruitment team.
This opportunity is for a current vacancy.
We thank all candidates for their applications; however only those selected for an interview will be contacted.
Job Types: Full-time, Permanent
Pay: $40,000.00-$48,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
Education:
- Bachelor's Degree (required)
Licence/Certification:
- Ontario Driver's License (required)
Location:
- Kitchener, ON N2B 2E9 (required)
Willingness to travel:
Work Location: In person
