Overview:
At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.
The opportunity
KPMG’s National Marketing & Communications team is looking for a dynamic and seasoned digital-first Marketing Senior Manager who is as passionate about strategy as they are about execution. Reporting to the National Director of Tax & Law Marketing, this position is responsible for supporting and leading the development, management and implementation of the marketing strategy, plan and programs for KPMG Law. Collaborating with the Director, this role will work closely with the KPMG Tax and Law leadership teams, which includes Service Line leads across Canada, as well as Functional, regional and global marketers within KPMG.
The ideal candidate is steeped in all things digital including content development, blogging, social media, email marketing, podcasts and ideally has a background in the legal industry in a marketing leadership role. Possessing exceptional interpersonal and influencing skills, the Marketing Senior Manager will work closely with their colleagues to develop and implement effective marketing strategies and programs that build brand, relationships and revenue priorities within the portfolio. The successful candidate will collaborate with Partners and colleagues in the Law practices as a creative and critical thinker to develop well-conceived, thoughtful business plans supported by their in-depth understanding of the legal market and our competition.
What you will do:
Identify and monitor emerging trends and opportunities in the industry, and work with the Director and business leadership to build brand, relationships and revenue in key markets.
Strategic marketing planning, marketing program management and execution
Develop and implement national marketing and campaign plans, collaborating closely with support teams and monitoring progress.
Collaborate with colleagues to create, implement and review the adoption and effectiveness of marketing programs to deliver on the objectives set in the national strategic marketing plan.
Strategically lead all functions of KPMG Law marketing while being hands-on for the day-to-day work.
Partner with attorneys and leaders to develop, present and execute strategic marketing plans that are aligned to and in coordination with the KPMG Law Strategy
Serve as subject matter expert (SME) for the firm’s business and legal markets including industry trends, ad spends and competitive landscape
Develop and lead legal marketing campaigns, implementing across all marketing channels and platforms.
Stay on top of competitive intelligence and market research, identifying actionable insights to drive KPMG Law go-to-market strategy
Set the positioning, marketing tone and creative direction to further support KPMG’s brand.
Consult with key senior stakeholders, including the KPMG Law Operating Committee and the National Tax Leadership Team
Oversee the preparation of firm and practice submissions for online directories, databases, legal rankings and other publications
Enhance market profile and reputation by partnering with internal and external communications teams
Develop and implement key thought leadership projects based on issues in the Industry where KPMG needs and/or wants to have an opinion that will help shape the development of the market.
Provide marketing recommendations to support lead generation
Budget management and marketing ROI
Management of a small team of marketing professionals
What you bring to this role:
A marketing professional with 7 to 10 years’ experience
Diploma or undergraduate degree preferably in a marketing related qualification
Post graduate qualification in a marketing related discipline is desirable
Experience in a legal firm is preferred, and experience in any professional services firm is an asset
Experience in a matrix organization would be advantageous
Demonstrable success in developing and implementing complex multi-channel marketing programs, with emphasis on digital and social, and aligning success to metrics, including analysis of ROI
Experience in developing compelling value propositions for services/campaigns and creating integrated issue-based platforms both for promoting relationships and generating revenue
Experience collaborating, consulting and achieving results with senior leadership
Ability to work both autonomously and with various teams, collaborating for success
Exceptional communication (both written and verbal) and consulting skills
Ability to drive strategic results leveraging adaptability and resilience
Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders.
Keen interest and understanding of the latest trends in digital and social marketing
Collaborative working approach and a growth mindset
Experience leading a team to achieve the highest and best results as individuals and a team
Required Languages: English; French is an asset
This is a remote/hybrid position. #li-remote
Keys to your success:
KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business.
Providing you with the support you need to be at your best
For more information about KPMG in Canada’s Benefits and well-being, click here.
Our Values, The KPMG Way:
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters
KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here.
For general recruitment-related inquiries, please contact the HR Delivery Centre at cafmcdnhrsthotline@kpmg.ca.
If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at cafmcdnhrsthotline@kpmg.ca or phone: 416-777-8002 or toll free 1-888-466-4778.