Are you a customer-centric, data-driven, and entrepreneurial marketer looking to champion strategy and drive growth?
At GeoComply, our mission is to instill confidence in every online interaction. We operate at the center of a new generation of cybersecurity companies, leveraging today's geolocation data to make better risk-based decisions. We work with some of the world’s largest tech companies like DraftKings, FanDuel, BBC and Akamai and are the global market-leader for compliance-grade geolocation data and a critical piece of the decision engine to build a safer, more secure internet for all.
At the heart of our company are our people - we are deeply committed, move at a quick pace, and take extreme pride in creating world-class experiences for our employees, customers, and partners.
We are looking for somebody who has the hunger, capabilities, and drive to not just play a part in our building that market-leading business, but actually lead that process for our ambitious growth plans. If you are someone who is self-driven, loves transforming complex into simple, as well as have a technical aptitude, this is the role for you.
GeoComply is looking for a Product Marketing Manager for Global Gaming to lead our go-to-market efforts to drive awareness and adoption of GeoComply’s product and solutions so we can continue to be a market-leader in cybersecurity. Reporting to the Director of Marketing & Communications, - but working closely with our CEO and Head of Mktg - Global Gaming - you will execute overall marketing and communications strategy across the business. This is a high-impact, strategic role, and you'll be part of a team that values excellence and initiative, driven by results. Your work will have an immediate and meaningful impact, and you can be part of a career-changing opportunity
Your core focus for building global market awareness of our brand and sales enablement of our products, all of which would be activated in a 360 degree approach. Areas you will own include positioning and messaging, product launches, market research, and sales enablement.
You will need to be exceptionally customer-centric, and be responsible for collating actionable data from direct customer interactions and succinctly converting that into a strategic marketing and communications roadmap to match the product roadmap of continuous improvement. You will work with the Head of Marketing - Global Gaming to push initiatives forward related to our products defining the vision, researching the product strategy, designing the product roadmap and features, and successfully delivering the product.
This person will ideally be located in one of GeoComply’s primary North American hubs (Vancouver, Las Vegas, Montreal, and New York City); but we will consider excellent remote candidates
What You Will Be Doing
Develop and drive gaming marketing strategy for US and International markets
Actively engage in the gaming community and build strong industry relationships to ensure subject matter that supports vertical stakeholders
Continuously collate insights from target audiences and markets to ensure strategy remains progressive and relevant information is injected into planning
Work directly with a highly functioning Marketing team, optimizing use of shared services, and ensuring effective cross-functional alignment
Together with the product team, define our product vision and roadmap to ensure our core products maintain their market-leadership position
Develop and deliver tactical marketing plans with the purpose of achieving set revenue targets inclusive of gaming specific levers for social media, PR, training, events, campaigns and launches
Drive content strategy, led by storytelling, backed by data across all communication touchpoints
Ensure measurable ROI on all activities
Experienced. You have at least 7 years of marketing experience (preference for those with Gaming experience) with ideally 2 of those years dealing with product marketing of B2B SaaS products. Ideally, you will have spent part of your career in a start-up or growing business environment and part of your career on an established product management team.
Innovative. You have a history of finding pragmatic solutions to difficult problems.
Customer-centric. You take the time to understand your customer’s concerns and needs, you can translate those needs into an action plan, and you always keep the user experience in mind.
Technical. You understand how software is built and how systems work.
Strong Communicator. You are able to communicate complex topics to diverse audiences in both written and oral formats.
Results-oriented. You can see the big picture and are effective at driving projects from start to finish.
Multiplier. You understand the value of partnering with others and always strive to bring out the best in people.
Influencer. You are a well-versed advocate of marketing and communications best practice. You are comfortable championing the standardization of the management processes based on current business needs and best practices
Excellent leader of people, teams and culture.
Creative and entrepreneurial thinker, comfortable with working in both unstructured and structured environments to get the job done to a high standard.
Problem-solver, able to work across multiple tasks, roles and teams to help create and develop Product:Market fit.
“Modern Marketeer” - Experience with Cloud-based tools, such as Google Docs, Slack etc, as well as CRM tools and marketing automation tools (e.g.2 Pardot and Google Analytics) and able to leverage technology to advantage
Excellent presentation, negotiation, and communication skills; ability to communicate complex information to a variety of audiences
Strong understanding of the role that content-marketing plays in the SaaS ecosystem with the network and ability to create, curate and leverage white-papers, blogs, posts etc to drive MQL’s
High level of professionalism and ability to network and build relationships at C-level in large, established organizations
Driven and results-oriented
Very strong team player who can put the team’s results ahead of individual glory.
Excellent attention to detail and organization skills
Ambitious, self-motivated and demonstrated ability to take initiative
Willing and able to travel
Let us share why we think you’d love working with us.
We have a track record of success and a vision and a plan for a promising future. GeoComply has close to 100% market share for player location regulatory compliance in the US gaming space. And we have fuelled that momentum with the expansion into new markets - media & entertainment and risk management..
We are proud of our values and we live them in all of our actions, conversations, and work. There’s always a way. Together we can do more. Aim higher, then higher. Act with integrity. For the greater good.
We are proud to be part of a global team that develops award-winning solutions for some of the world’s largest and most innovative companies.
We will support you on your learning journey. We invest in employee career growth and development. Our learning & development commitment includes leadership and technical development, a substantial budget for education and training, as well as dedicated work hours for self-study.
We care about our team. Our GeoComply team is talented, has a bias for action, and is known for their positive attitude and energy. Team members are generously rewarded with competitive salaries, incentives, and a comprehensive benefits package.
We care about giving back to the communities in which we live and work. GeoComply supports a broad range of community initiatives through donations and employee volunteer activities.
We know that work can be fun. We take the time to create employee events and experiences where everyone can connect and celebrate.
Now What? Send us your resume and a cover letter. We can’t wait to meet you!
At GeoComply, we live and breathe our value of “together we can do more”. Our workplace is built on mutual respect and inclusion. We know that diversity of experience and thought has led to connection, innovation, and our company’s success. We welcome applicants of all backgrounds, experiences, beliefs, and identities.