Job Summary
We are seeking a dynamic and results-driven Digital Marketing & Business Development Specialist to elevate our online presence and drive strategic growth. In this role, you will craft compelling digital campaigns, optimize our online platforms, and identify new business opportunities to expand our market reach. Your innovative approach and analytical mindset will be key in transforming digital initiatives into measurable success, fueling our company's expansion and brand recognition across diverse channels.
Duties
- Develop and execute comprehensive digital marketing strategies across multiple platforms including social media, email, and search engines to increase brand visibility and engagement.
- Manage and optimize paid advertising campaigns on Google Ads (formerly Google AdWords), Facebook Advertising, and other digital channels to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve website ranking and organic traffic.
- Create, edit, and design engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools to support marketing campaigns.
- Maintain and update the company website using WordPress, ensuring content is current, relevant, and optimized for search engines.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform future marketing strategies.
- Collaborate with sales teams to identify new business opportunities through targeted digital outreach and lead generation efforts.
- Utilize SQL, HTML, CSS, JavaScript, and other technical skills to enhance website functionality, improve user experience, and implement tracking codes for analytics purposes.
- Manage email marketing campaigns by designing templates, segmenting audiences, and tracking engagement metrics for continuous improvement.
Skills
- Proven experience in e-commerce platforms with a strong understanding of online sales funnels.
- Expertise in SEO techniques including keyword research, on-page optimization, and backlink strategies.
- Proficiency in Adobe Photoshop, Adobe Creative Suite (Illustrator, InDesign), and graphic design principles.
- Hands-on experience with WordPress website management and customization.
- Strong knowledge of Google Ads (AdWords), Facebook Advertising, Google Analytics, and related digital advertising tools.
- Technical skills in SQL databases, HTML/CSS coding, JavaScript scripting for website enhancements.
- Ability to analyze data trends using analytics tools to optimize marketing campaigns effectively.
- Familiarity with email marketing platforms for crafting engaging campaigns that convert leads into customers.
- Excellent communication skills with the ability to collaborate across teams for integrated marketing efforts.
Join us as a Digital Marketing & Business Development Specialist if you're passionate about leveraging digital channels to grow brands! Bring your creativity, technical expertise, and strategic thinking to help us reach new heights in the digital landscape!
Pay: $20.00-$40.00 per hour
Benefits:
- Flexible schedule
- On-site parking
- Work from home
Work Location: Hybrid remote in Edmonton, AB T5H 4C8
