100 King Street West
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Are you passionate about creating effective content for social channels and digital campaigns? Do you enjoy the creative process and taking charge of it? Are you skilled at working within CMS platforms, email CRMs, and analytics tools? If this sounds like you, and you're looking for an employer who supports you in working remotely and growing your career, come join BMO's Recruitment Marketing team!
The Digital Marketing Specialist, Recruitment Marketing, will be an integral part of our team. You're a digital marketer and skilled problem solver who finds solutions to business challenges, and will help bring our Employee Value Proposition to life across all candidate touchpoints. In this role you'll be responsible for executing BMO’s overall marketing strategy for recruitment across our digital channels - this includes activities such as updating our careers websites, setting up and managing campaigns on Indeed and LinkedIn, running email campaigns, and managing our social calendar.
Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO’s brand and design system standards.
Manages website CMS, email program, content calendar, campaign execution and analytics.
Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
Provides advice and guidance to assigned business/group on implementation of solutions; may include campaign planning, content and creative development, monitoring/optimization and campaign reporting.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Builds effective relationships with internal/external stakeholders.
Collaborates with HR, marketing, agency teams and channels teams to deliver on business objectives.
Gathers and formats data into regular and ad-hoc reports, and dashboards.
Analyzes data and information to provide customer behavior and campaign related insights and recommendations.
Executes routine tasks such as service requests, transactions, queries, etc. within relevant service level agreements.
Monitors compliance with policy, brand standards and design system standards, escalates as required.
Coordinates and executes campaign and program activities; makes changes to resolve issues.
Monitors and tracks campaign performance and addresses any issues.
Documents and maintain operational procedures and processes relating to digital marketing methodologies and campaigns.
Can focus on a business/group and the enterprise.
Thinks creatively and proposes new solutions.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works mostly independently.
Broader work or accountabilities may be assigned as needed.
Typically between 3 – 5 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Completed post-secondary degree in business, marketing or communications related discipline.
Knowledge and understanding of CMS, email marketing, search engine marketing/optimization, digital sales funnels and conversion optimization.
Specialized knowledge from education and/or business experience.
Verbal & written communication skills - In-depth.
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at https://jobs.bmo.com/ca/en .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.